Fast Food and Burger King - 3682 Words

International Business Assignment Abstract Burger King has been widely known as one of the biggest fast food restaurant around the world. For decades, Burger King has grown rapidly and well known in the worldwide. Founded by James Mclamore and David Edgerton in Miami, Florida in 1954, the company first started its menu dominantly of burger, fries, and soft drink. Since the restaurant grows, Burger King expanded the breadth of its menu by adding various non-beef items like chicken, fish and veggies sandwiches, a breakfast menu, salads and non-soft drink beverages. In this paper, there will be an analytical discussion about the operation of Burger King around the world. This assignment will focus on how international developments†¦show more content†¦In Singapore, the bright and vibrant Americana dà ©cor has made the Burger King restaurants the favorites meeting place for young people, including college students and working professionals. The Burger Kings add value to high traffic locations, often adjoining major rec reational venues such as cinemas, shopping centers and leisure attractions and that can provide costumers with a complete leisure, entertainment and casual dining experience. Like Most fast food restaurants, Burger King has a food preparation area, dining area, and parking lot, and many have a drive- thru section. Drive-thru sales can be important and double windows help speed transaction times. Some restaurants have children’s play areas. Because customer convenience is critical, most of Burger King Restaurants are located in high traffic areas. The Corporation carefully evaluates potential restaurant sites, considering population, traffic flow, and walking patterns. Restaurants may be free-standing or located inside another building. It sometimes may place as a kiosk, with limited or no seating, in tight spaces like airports or train stations. The average size of a fast food restaurant varies, depending on seating and equipment requirements. Burger King Corporation i s always looking for locations for new restaurants around the world. ItShow MoreRelatedBurger King s Successful Fast Food Restaurants1780 Words   |  8 PagesBurger King is one of the most successful fast food restaurants in the world. Burger King has been very effective in applying their strategic vision and mission statement to build their brand. The leadership team has positioned Burger King for a path of continued domestic and international growth, because of a strong brand recognition and quality products. Burger King uses two generic strategies to deal with competition, they are differentiation and cost leadership. Cost leadership within BurgerRead MoreMcdonald s And Burger King Fast Food Contenders1488 Words   |  6 Pagesdiminish costs of merchandise and administrations , as these organizations attempt to increase more noteworthy piece of the overall industry. Rivalry likewise obliges organizations to end up more proficient so as to lessen costs . McDonald s and Burger King fast food contenders , in light of the fact that it is limca and slive, retail-Mart and Target. †¢ diverse levels of rivalry †¢ Creation Type: †¢ Quotation and deals expenses and costs do offer promoting undertakings. Items in the item arrangement isRead More Choosing a Location for a Burger King fast food restaurant versus a car factory590 Words   |  3 PagesThe nature of a Burger King restaurant and a car factory are both very different as they are both different services, therefore there will be many varying factors that need to be considered when choosing an appropriate location for siting either of these. 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Burger King opened its 1st international restaurantRead MoreBurger King Creative Brief841 Words   |  4 Pagesï » ¿ Burger King Client Brief Prepared For: KJFaubert Agency Kathryn Faubert MRK317MT 01 Nov, 2013 Marketing Information Market Profile (Background/Overview) Burger King is one of the largest fast food restaurants retailing chain. The company is recognized for its signature Whopper burgers, which are sold through more than 12,512 restaurants globally (Quest to reverse slumping sales). Burger King has recently been overtaken by Wendy’s, losing its second place withinRead MoreBurger King: Selling Whoppers in Japan1378 Words   |  6 Pagesthe popular fast-food chain, Burger King, into the Japanese market. Despite its’ strong market position in other countries, Burger King has some difficulties to face within the Japanese market. In this report, my team and I will analyze Burger King’s current situation and problems and suggest alternatives. The situation at hand is Burger King’s downfalls within the competitive Japanese market. Burger King faces tremendous competition. McDonald’s controls half of the entire fast-food market in JapanRead MoreThe Fast Food Industry Is A Multi Billion Dollar Industry1286 Words   |  6 Pages` The fast-food industry is a multi-billion dollar industry that has generated about 200 billion U.S. dollars just in 2013 alone. This industry employs approximately four million people across the country with 83% of U.S. consumers dining at fast-food restaurants at least once a week. The word â€Å"fast-food† made its addition to the Merriam-Webster dictionary during the early 1950’s. The fast-food industry’s (also known as Quick Service Restaurants) modern system of fast-food franchising is said toRead MoreBurger King s Brand Identity Essay1398 Words   |  6 Pagesexperience with the brand. Brand Identity Burger King’s brand identity relies heavily on their signature menu item the Whopper and the brand’s relation to the fast food giant McDonald’s. According to Burger King, â€Å"more than 11 million guests visit BURGER KING ® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING ® is the second largest fast food hamburger chain in the world. The originalRead MoreFast Food Case Study1039 Words   |  5 PagesFast Food restaurants have been around for many years and have developed over the time to meet consumer’s needs. The basic fundamentals of fast food have not changed; deliver food to customers as fast as possible. Eating fast food is something that I have not done in over four years. I decided to take a friend of mine to help me evaluate Burger King and McDonalds. Both of these restaurants are similar in many ways but also have many differences when it comes to taking orders. The production processRead MoreBurger King Is The Best Burger Chain1063 Words   |  5 PagesSince then hundreds of burger chains have prospered; top competitors today are McDonald’s, Wendy’s, Burger King. And this argument discusses why Burger King is the best burger chain among those three. By stating straightforward, Mcdonald s share the most in the hamburger industry. However, Burger King is much better than McDonald s business wise, taste wise, and charity wise. Burger King was founded in 1954, and is the second largest hamburger chain in the world. Burger King serves in 79 countries