Business Strategy Essay Example | Topics and Well Written Essays - 3000 words - 7

Business Strategy - Essay Example It is mastery of the business environment and working on internal weaknesses and strengths that has ensured Disney’s competitive superiority in film, animation and merchandise sectors in the entertainment industry. This paper will look into this company and consider its history, business environment and the sustainable strategies that it has implemented over the years. Walt Disney Company has a long history spanning from 1923 when it was established by two brothers; Walter and Roy. It has come from humble beginnings back then to be the giant company it is today in the entertainment industry. By 1926 the company had produced 2 movies and had earned the owners enough revenue to buy a studio in California (Gabler 2007). It is shortly after this that the company experienced huge crisis in respect to distribution rights whereby Mickey Mouse creation came to save the desperate situation. It is in 1932 that the company won an Academy Award for Silly Symphony. In 1934 Disney produced its first full length film which became one of the greatest films at the time. The movie was Snow White and the Seven Dwarfs which Disney released in 1937. During the 1st World War Disney was not able to produce as much due to the company’s involvement in providing skills required in the war. This war proved detrimental as Disney found it hard to embark on animation fi lms production. Treasure Island film which was an action film was produced in 1950 and it brought back the production glory once held by Disney (Walt Disney Company 2010). The management also found it prudent to diversify their operations to include television programs. It is after this that in 1955 it produced the Mickey Mouse Club. It is in the same year that Disneyland was opened and from this time onwards nothing has stopped on its way. Of importance to note is that the company still moved ahead to succeed even after the founder died in 1966 while Roy took over the leadership.