Lost Maples Winery Essay Example | Topics and Well Written Essays - 1000 words

Lost Maples Winery - Essay Example This report focuses on the arriving at the optimum production of the three wines produced by Lost Maples, namely Austin, St. Genevieve and Los Almos. The resources that are available for the coming week have been specified as 2,080 bushels of Variety A grapes, 2,040 bushels of Variety B grapes, 800 pounds of sugar and 1,060 man-hours of labour. It is very essential to ensure that these resources are carefully utilized by Lost Maples in order to attain maximum possible profits. It has been found that the optimum output comprises of 183 cases of Austin, 510 cases of St. Genevieve and no Los Almos wine to be produced. When this optimum amount of specific wine cases are produced by Lost Maples, the maximum contribution that will be attained is $ 18,680. It should also be noted that at this output, there is surplus (slack) of 2068 bushels of Variety A grapes and 617 pounds of sugar. It is evident from the results of the linear programming that there are 617 pounds of sugar left out after the optimum output is reached. The dual price or the shadow price indicates the effect of reducing the sugar available by 1 unit. In this case, reduction in sugar will not affect the maximum contribution, as there is surplus sugar available (Gal, 1986). Hence the sensitivity analysis indicates a shadow price of $0. The complimentary slackness condition indicates that the product of the slack/surplus and the dual price (shadow price) is equal to zero or in other words, either one of the slack or the dual price will be zero (Econ, 2008 and Alaouze, 1996). In this case this condition has been proved as the shadow price value is zero and hence the product is also zero.The allowable decrease in the labour has been computed as 549 man-hours. Hence the lower bound to labour in the ranging (sensitivity) analysis is (1060 – 549) 511 man-hours. When the man-hours falls reaches 510, the production of Austin has to be stopped and all the resources will be used only in the production of 5 10 cases St. Genevieve wine (Higle and Wallace, 2003). This indicates that when the available labour falls to 510 man-hours or below, only St. Genevieve wine has to be produced to attain maximum contribution.  

Art unit 7 discussion Research Paper Example | Topics and Well Written Essays - 250 words

Art unit 7 discussion - Research Paper Example (The Public Wants Help Achieving the American Dream by Ruy Teixeira. 2007) Different cultures and countries perceive happiness in different ways. In western countries, such as Latin America, people believe that they are happy if they have achieved all their goals in their life. In socialist countries such as Japan and China, people have more of a philosophical view towards happiness. They believe that happiness is a blessing from God, and one’s capability or personal accomplishments, do not play a part in this. For example, in Japan people consider that they have acquired happiness by performing their social duties, satisfying the hopes of their families, and by co-operating with others. To them, happiness is achieved more by assisting the society, unlike America where people consider themselves to be happy after gaining pride and success in their lives. (The pursuit of happiness, New Scientist.

Dr. Henry Cotton Essay Example | Topics and Well Written Essays - 1000 words

Dr. Henry Cotton - Essay Example He observed that the patients with high body temperature frequently experience delusions and hallucinates; Meyer proposed that the presence of infectivity causes the behavioral disorders on the basis of biological grounds and Dr. Henry Cotton would turn out to be the major practitioner of this new concept in States. After developing into medicinal manager of Trenton State Hospital at the young age of just 30, Henry A. Cotton began to introduce various progressive plans, for example eliminating mechanical moderations that had formed frightening situations in refuges for a lot of years and executing staff meetings on a daily basis to talk about patient care. Cotton began to realize these newly rising medical theories by having patients teeth removed if they were alleged of harboring concealed affectivities. In the incident that this failed to treat a patient, he wanted sources of virus in tonsils and sinuses and frequently a tonsillectomy was suggested as further treatment. If a treatment was not attained after these processes, other organs were assumed of harbor infection. Testicles, ovaries, gall bladders, stomachs, spleens, cervixes, and mainly colons might be alleged as the center of infection and eliminate surgically, through the extra parts aimed at the rendering plant for additional procee ds. This was before even basic technical methods for instance manage groups -- much less double-blind experiments -- existed, statistical tactic for applications in human performance and medical study did not appear throughout the life span of Cotton. He might only go after imperfect techniques to collect information, a lot of it permitting for protrusion of predictable results. He described brilliant achievement with his methods, with heal rates of 85 percent; this, in combination with the feeling at the moment that inspecting such biological causes was the situation of the skill of medicine, fetched him

Higher education Essay Example | Topics and Well Written Essays - 750 words - 2

Higher education - Essay Example I agree that too many people are participating in colleges. There are several opportunities apart from going to college, and they are all viable. There are so many people going to college, and the most interesting thing is that there is a high rate of drop out compared to those graduating. The graduation rate is low as described by Murray in his article. It is evidential that there are six months certificates, which are flexible as compared to four years, stay in college. In addition, most of the students spend up to six years in college; they could have invested the time in more viable ventures. Not all people that go to the college become successful. At the same time, too many people are joining the colleges leading the current education system into shamble (Murray 225). According to statistics, from the financial institutions, the competence of the financial students is wanting. Most of the people have tried to be fit and conform to the social norms of the society. No one is bound to fit into the social norm of the society, in fact, they must use creative and critical thinking does decide if to join the college or to become an electrician. The fact that too many people are going to college does not affect or influence an individual’s decision of joining the college. Joining the college must not me a communal decision but a personal decision (Murray 230). It is important to note that, not everyone who can make it through to college. Most of the skills must be learned in the alimentary and middle school. Murray describes the education system as a failing strategy. Most of the people in the society believe that everyone in the society must have a bachelor’s degree to be considered in the job market. People must do what they are good at and not what the society tells them to do. Money is not the reason for joining the college but getting a

College INC Essay Example for Free

College INC Essay This film focuses on the ethics of for profit educational institutions. With most of the coverage revolving around what critics characterize as the unethical and disloyal failure to inform students of the huge debt burden they will incur. Also the low graduation and retention rates to which they may fall victim, and the struggle they will likely face to obtain employment after graduation. The Huffington Post reported, that students from for-profit schools are more likely to borrow and drop out than at nonprofit schools. The report also finds that the majority of enrolled students  leave without a degree, half of them within four months. Most of the schools’ money was spent on recruiting, marketing, profiting, and CEO salaries whereas less than 18 percent was spent on instruction. The schools’ chief executive officers made an average of $7. 3 million. Nonprofits, state governments, and the federal government have made various attempts to regulate these institutions more carefully. The Obama administration and the U. S. Department of Education are involved in an ongoing legal battle fighting to force more disclosure by for-profit colleges. Many state legislatures have proposed and passed  laws tightening the governments grip on these institutions. 1 Jordan Schulte 1btaining a higher education does not mean merely that one will be equipped with the skills necessary to compete in the global marketplace. Instead a student should also have the opportunity to learn for learning’s sake. College is a time when students have an opportunity to engross themselves in great texts, immerse themselves in topics that they may never encounter again in their professions, and to think critically about the world’s problems and what it means to be a good, ethical citizen in today’s global society. In fact, since the beginning of higher education in the United States, dating back to Harvard College in 1636, one of the stated purposes has been to prepare citizens for active involvement in community life. Benjamin Franklin and Thomas Jefferson both pointed out the importance of creating informed and responsible citizens. In the early part of the twentieth century, John Dewey revolutionized the way we think about teaching and learning, arguing that educating is not just about filling receptors with tons of information. Rather, education is a combination of learning information and melding it with life experience. In my view, for-profit institutions are designed to ensure that the objectives of Franklin, Jefferson, and Dewey are not attained; and sometimes actively reversed. In for-profit colleges are taught and trained to follow strict rules, ingest textbooks tailor-made for the specific for-profit institution, complete uniform quizzes and essay 2 Jordan Schulte 2assignments, and remain quiet about the course material and presentation. What is the effect of this approach on the students? For the majority of students, there is tacit consent that they endure the regime simply to reach the end point: receiving a diploma. Some  demonstrate tacit consent by briefly showing up for class, perhaps for five minutes if the instructor is lucky, to ensure being marked present, and then dashing for the door. The strong complete the assignments with minimal effort to receive a grade and pass, whereas others may just give up at when faced with the challenge. THESE FOR-PROFIT COLLEGES MISLEAD THE GULLIBLE, WHO OFTEN CANNOT GET IN TO MORE ESTABLISHED SCHOOLS, INTO THINKING THAT A GLAMOROUS CAREER IN FASHION DESIGN, CULINARY ARTS OR RECORDING ENGINEERING IS JUST A FEW CLASSES AWAY. THERE IS NO COST TO THE STUDENT, AS HE BORROWS FROM THE GOVERNMENT. AND, BEFORE HE EVER GETS THE FIRST STATEMENT ON HIS LOAN, HE WILL RECEIVE A SUBSTANTIAL (SEVERAL THOUSAND DOLLAR) REFUNDABLE TAX CREDIT FOR HIS EXPENDITURES ON HIGHER EDUCATION. EVERYONE DOES NOT NEED TO GO TO COLLEGE. PERHAPS THE EXISTENCE OF THESE SCHOOLS IS A REFLECTION OF THE LACK OF PUBLICLY FUNDED VOCATIONAL SCHOOLS OR THE CONSTANT MEDIA MANTRA THAT ONLY THOSE WITH COLLEGE DEGREES CAN ACHIEVE THE AMERICAN DREAM. I WOULD PROPOSE THAT THESE SCHOOLS SHOULD EITHER BE CUT 3 Jordan Schulte 3OFF FROM FEDERAL LOAN FUNDING, OR, BETTER YET, BE PUT OUT OF BUSINESS. 4 Jordan Schulte 4.

Integrated Marketing Communication Plan For Costa Coffee Marketing Essay

Integrated Marketing Communication Plan For Costa Coffee Marketing Essay The objective of this research is to provide an integrated marketing communications plan for Costa coffee. The strategic plan strives to boost the sales of the business and expand the market share of the business. The IMC plan for the products of Costa coffee target college students. The marketing objectives of the plan are to increase the purchases and uptake of Costa coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets by utilizing the marketing, advertising and promotions set out in this plan. Conversely, the structure of the communication objectives contained in this plan aims to reach the desired audience in an effective and cost effective manner. The access to information regarding the business should be made readily available to the target audience. The objectives of the plan, therefore, would be to provide as much information as required for customers in order to increase sales, build the business brand and increase its market share. Putting into consideration the fact that the target audiences are usually the hardest to reach, it is critical to align the strategies developed with realistic objectives in order to attain the desired goals. The objectives of the integrated marketing communications plan developed, therefore, connects both the desired objectives to the development strategies in order to arrive at the objectives set out. The achievement of the integrated marketing communications plan becomes attainable through the combination of various communication vehicles such as the internet, personal sales, advertisements and sales promotion. The selection of these vehicles is based on the target audiences and, therefore, identified as the most appropriate methods of communication to attain the planned objectives. It is noteworthy that the current approach adopted by the business in this respect does not comprehensively provide for the needs of the target population. The incentives adopted to achieve this approach work to enhance the current strategies in order to come up with strategies aimed at college students. It is, therefore, conclusive that the situations call for a strategic approach aimed at both marketing and communications. Bringing into the picture the fact that the target audiences are the most difficult to reach, the strategies adopted must be within the realm of the target audience. The communication strategies must also fall within the setup of this population in order to achieve effectiveness. Background Two brothers Sergio and Bruno Costa established costa coffee in 1971. The coffee was initially sold to the locals and subsequently they went ahead to open a coffee shop. Currently Costa coffee is among the fastest growing chain of coffee shops with numerous shops within the United Kingdom and a couple of other shops across the globe. The company went international in 1999 with an establishment in Dubai. In 1995, the business became a fully owned subsidiary after it was acquired by White bread and in 2009, the business acquired coffee heaven increasing its business operations by an additional 79 stores. Situational overview Marketing analysis Coffee is among the most preferred beverage among a large percentage of the inhabitants in the UK, and the preference extends globally. The rapid growth in the industry shows that the preference for coffee is ever growing and the market for the business increasing, as well. By the close of 2010, Costa coffee was the market leader in the business with the principal market share in the industry. Market environment Costa coffee will experience higher commodity prices in the future. Some factors affecting all the key market players include the prices of coffee and other commodities used by the businesses, technological advancement, and expansion and development techniques. The impact of these issues in the communications planning is eminent as it offers the Costa coffee customers products as well as valuable information regarding the products and promotional offers. Consumer analysis The primary consumers of the products of the business enterprise are coffee lovers of all ages. The products of Costa coffee have been developed to maintain the traditional taste to retain its current customers as well as attract more customers through the constant good quality coffee. The current market comprises of both local and international customers with a passion for the traditionally brewed coffee and exceptional services offered by Costa coffee. Competitor analysis Starbucks coffee is the strongest competitor to Costa coffee with a substantial share of the market. Even though, Costa coffee has a larger share of the market compared to Starbucks the difference in this market share is marginal and; therefore, the determination of the price of the products and consumer influence among the competitors is not set by any of the players but set by market forces. SWOT analysis Strengths The main strengths of the business include its brand and custom products. The business brand has a strong reputation for providing excellent products, and the brands association with the traditional coffee brewing methods by using good quality coffee contributes to the strength of the business. This gives the business an edge among its competitors. Weaknesses The most significant weaknesses of the business are the procedures required in opening a new outlet. Although these procedures act to maintain the brand quality, they hinder the rapid expansion of their business through the numerous procedural requirements. The complex procedures always deter the expansion process. Opportunities The business has operational opportunities in the international market, and this venture will see the business increase its revenue and market share. The presence of the business in the international arena is still lacking and, with investment in the international emerging markets through franchise, this becomes a viable option in ensuring global presence. Threats Potential threats to the business are the vulnerabilities to economics shifts such as the change in the price of coffee beans and legal issues. Target audience The target market for the integrated market and communications plan is the young population and more so the college student population. The populace makes up a considerable portion of the economy, and the disposable incomes of the target population fit the products offered by the business. Overview The brand building by the company has ensured that the business has stayed afloat and further facilitated the expansion of the business. The use of the business brand in marketing helps to attract customers into the business. The college students targeted by the plan will likely be attracted to Costa coffee by its brand and its products quality The adoption of a strategy to focus on the younger generation and especially the college students founded on the notion that since most of the stores are situated next to bookshops and colleges, the business is strategically positioned for the target audiences. The media vehicles used to reach this population, therefore, inclines towards the employment of technological approaches to communication and in this regard, the use of the internet preferred. The existing communications strategy used by the company involves the use of the internet, where the business has a website on its products but apart from that, the business does not have other marketing plans. The business website is not interactive and does not have a vibrant outlay, although the website provides links to the companies social networks the relationship between the social media and website are not well interlinked. Another development in the business is that, in 2006, the business sponsored the Costa book awards meant to celebrate storytelling and literary works, which further informs the modalities of choosing the target population and the strategies developed. Objectives The integrated marketing plan will achieve many marketing communications objectives that will act as a basis for the enhancement of the business activities of Costa coffee. The objectives of the plan are ascertainable and based on the SWOT analysis of the business. The general objective of the plan is to improve the brand name of Costa coffee. This becomes attainable through increasing the brand image, which will improve sales and increase the organizations market share. The objectives of the plan will vary in degree but in order to arrive at the primary objective of the plan, it is necessary to put into consideration objectives aimed at making fundamental and implementation decisions. The goals of the plan, therefore, include providing awareness to the target population through advertisement, facilitate the introduction, and build sales of new products such as the Costa gift card and the book awards, gain consumer trust and loyalty and offer excellent products to the customers. The objectives of the marketing communications would be to inform the customers by creating and stimulating interest and awareness. This will make the target customers know about the products offered and the availability of these products. In this regard and respect to the target population, therefore, the strategies employed must be trendy and appealing. Persuading the customers that the products of Costa coffee are the best value for them compared to the competitors also forms the objectives of marketing communications. Giving offers and providing a reward program for loyal customers should inform the strategy used in this achievement. Additionally reminding the existing customers of the products and the quality of the products of Costa coffee assists the business improve its sales, as the customers are informed of it presence. Messages PROBLEM HOW TO ADDRESS THE PROBLEM MESSAGE None of the Costa coffee products are meant for the college students Provide students a discount on the Costa products Costa coffee values all its customers, especially the young generation Costa coffee does not give back to the society Provide scholarships and events such as book awards Costa coffee supports education. Major message to the customers MESSAGE NAME AND CORE MESSAGE MESSAGE SUBSTANTIATION Costa coffee values the contribution of the students to its business Costa coffee will introduce discounts to its customers especially to the college students in order to appeal to the younger generation. Costa coffee values education Costa coffee will establish a scholarship program for college students and provide other educational support such as book awards to students. Communications strategy The communication strategy employed aims at the development and implementation of communication plans to enhance the visibility of Costa coffee. The strategy works to generate positive media coverage through the interaction through the social media. This will in turn generate support from customers on the improvements to tailor the Costa coffee to the needs of its customers. The communication strategy also facilitates the encouragement of the business customers to support Costa coffee. Branding Branding promotes the recognition of a product or service of a provider and where the provider provides quality services the brand is remembered and serves to provide repeat customers for the brand. The tendency of individuals to adhere to familiarity is a common factor in the consumption habits and, therefore, the use of a familiar brand translates top positive reception of services and products even where the products are new. When a customer recognizes a brand that they have used previously they tend to choose that product over the others. Marketing communications mix To position the products of Costa coffee strategically, the approach used focuses on the emphasis on the quality of its products instead of the prices. It is evident that the quality of the products of Costa coffee remains at a high standard throughout the market. The mix adopted in the attainment of this includes the use of advertisements, sales promotion, personal selling, and public relations. Advertisement involves the use of paid and non-personal form of media communication. The use of advertisement achieves many objectives in this endeavor such as building the brand image of the business, and passing the relevant information to the target audience. The downside of this form of communication is the expenses attached to an advertisement, which are usually high. Comparatively material is the use of personal selling which uses personal interactions with the aim of fostering a good relationship with the customers. This method makes a representation of the long-term commitment of the business to its customers and facilitates the use of feedback. However, this method is more expensive compared to the other methods. Paul et al. (1999) provides that sales promotion, on the other hand, use a variety of styles ranging from promotions coupons, discounts and contests. This method attracts customers as well as provides them with purchase-oriented incentives. The barrier to this metho d is that it does not aim at the long term objectives of marketing communications. Public relations support the credibility of the business as it is a more believable form of marketing communication and uses a variety of features in approach such as sponsorships, news stories and features as well as promotions. This approach is relatively inexpensive and achieves many desirable results. Creative strategies The creative strategy employed in the achievement of the objectives of the integrated marketing communications plan required for effective advertising. The creative strategies stem from the marketing strategy of Costa coffee, take into consideration the opinion of the customers, and integrate the component of honesty. The creative strategies should not promise what cannot be delivered and must be formulated on realistic expectations. The creative strategies aim at providing value to the customers and a solution to their problems. The focus of advertising is to show the customers that Costa coffee has a product that is of interest to them and that the product is of a good quality. The communication to the customer revolves around their tastes and preferences. Media strategy The target market segment of the plan will be individuals who are attending college and who have a regular access to the internet. In this regard, the preferred media for the attainment of the objectives of the plan will rely majorly on the internet. The same possess a structure aimed at attracting the initial consumption of Costa coffee and subsequently work to retain these customers while attracting more. Ajasafe et al. (2011) discusses that the availability of internet access to this fraction of the target population through their institutions further supports the preference for the internet. Measurement and brand equity concepts The success of the integrated marketing communications plan will be based on the improvement of sales by Costa coffee. The awareness of the target population shall also form a contributory factor in the assessment of the plans success. The return on marketing investment shall be based on these two factors as well as the attitude of the target audience to brand. The key objective of the plan being to improve on the sales, the change in the sale quantities of business shall be a direct indicator of the plans success. Putting into consideration the fact that the strategies adopted cannot yield immediate results a period of three months should be allowed in order to determine the efficiency of the plan (Malcolm and Wilson 2011). If, at the end of this period, the sales of the business do not increase then the plan should be reevaluated to ensure the set objectives are met. Brand awareness is also a crucial objective of the plan as a good brand wills attract customers to purchase a product. The ultimate goal, therefore, is to improve the brand awareness and ensure a positive attitude by the customers toward these products. Below the line communications This method of communication implies the use of channels that do not involve mass media. These methods focus on both brand building and sales promotions. It allows for engagement with the target audience in a more interactive and personal way. The communication needs are in turn tailored to fit the requirements and the expectations of the audience. Promotion Promotion plays the key role in the marketing plan with an estimate of half of the budget. Promotional activities and provision of discounts on the goods is a highly effective method of marketing as it is engaging to the intended target group. The concept will increase the brand awareness as well as boost sales with the use of practical marketing, which allows consumers to have an emotion; experience with the brand. The discount programs shall be applied to stores located around colleges and areas with a large population of the target group. Gifts and coupons The use of gifts and coupons for customers will improve the sales of the business as well as its brand name by giving the customers incentives to purchase from the store. These concepts give customers a reason to choose the brand over the rest because the customers are rewarded. Public relations This is also noteworthy as the target audiences are made aware of the presence of the brand and the foodstuff available for them. The concept also becomes practical where the audiences are reminded of the presence of the brand in the market. This concept fits the case of Costa coffee as the target audience can be reached both efficiently and effectively. This is true because of the huge concentration of the target audience in the selected areas. Direct and Digital Magazines By using magazines, especially those oriented towards the college students the target audience can be provided information as well as education on the products of Costa coffee. The essence of these advertisements is to drive the audience towards purchasing the advertised products. The target audiences in this case are more responsive to magazines that talk about contemporary issues and technology magazines, as well as educational magazines. This implies, therefore, that in order to reach the population it is imperative to advertise in these magazines. Internet The use of the internet is the most extensive form of communication aimed at achieving the objective of this plan. The reason the internet is the most efficient and practical vehicle for communication is that it has several modes of communication within it ranging from internet advertisements, social media, websites, and blogs. The internet is also comparatively cheaper than the other methods of communication such as promotions. The internet methods are also instant and the information is made available in a timely manner. It is also noteworthy that the target population is in constant touch with the internet world and as such a lo9t of emphasis should be placed on internet communication. The vast array of channels of internet communication also provides massive coverage of the target population. Integration The business brand will play a central role in the integration of various communication methods to be used in the plan. The brand will act as a signature for the business, and whichever method is applied in the communication strategy the contents of the communication must include the business brand of Costa coffee for identification of the business (Chris 2010). JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC PROMOTION GIFTS AND COUPONS PUBLIC RELATIONS MAGAZINES INTERNET Tactical calendar Budget The largest  portion  of the estimated budget is set for promotions  which results to 50% of the estimated budget. The decision to allocate this large percentage to promotion stems from the massive contributions of promotions towards the attainment of the planned objectives. The second budget estimate is set of advertisements and takes a percentage of 15% of the estimated budget (John 2007). The contribution of advertisements to the objective is also substantial, and the cost of putting up advertisements is higher than the other options, therefore, inflating the cost of advertisements. Other estimates in the budgeting process include public relations, which require 15% of the estimated budget. Public relations also provide a good platform in the marketing and communications strategy and, therefore, require a good budget portion. The emphasis on this vehicle culminates from the anticipated impact of this vehicle on the outcome of the integrated marketing communications plan. Gif t, coupons, and the use of the internet will both take an equal allocation of the remaining budget.

Deeper Philosophical Meanings :: essays research papers

One of ancient Greece’s tragic plays in entitled “The Bacchae';, written by Euripides. Many larger and deeper philosophical views are expressed in the play. The plot contains many speeches, and one might think at certain points that they would be the moral. The actual moral, however, is almost impossible to define. Euripides uses a style of writing that is heavy with surreal details that are not present in other Greek tragedies. On page 21, lines 506-7, the comment “How do you live? What are you doing? Who are you? You don’t know!'; helps the reader to comprehend what the play is all about when looked at from a critical point of view.   Ã‚  Ã‚  Ã‚  Ã‚  Dionysus, throughout the play speaks in a term that is almost cynical. His tone is mocking and at times sarcastic. Many times in the play, he refers to himself in the third person to heighten the sense of his power that the characters receive in the play, as well as make himself out to be a messenger of Dionysus, not the god himself. He encourages all to let out their true nature. As a god in ancient Greece, he stood for wine and drunkenness, ecstasy, sexual being, dance, and madness. It is hinted many times throughout the reading that Dionysus has a revenge motive. It is as if he wants to punish the population of Thebes for not taking his true power seriously. When he appeared on Earth, he could have made himself look like an all powerful god, but instead took on the form of a deviant youth and a weakling. He is irrational and one can pick up a sense of his wrath toward the people. Knowing all this, when Dionysus said, “How do live? What are you doing? Who are you? You don’t know!'; it is easier to define the meaning behind the statement.   Ã‚  Ã‚  Ã‚  Ã‚  Dionysus knew all along what his plan was against the people of Thebes. He also knew exactly how everything was going to turn out. It was his plan all along to punish the people for not treating him like the truly powerful god he was. He used Pentheus and a kind of sacrifice, and the women he drove to the mountains as his pawns. He used to women because he knew that the true power in the city lay in the women of the houses, not the men.