Milgram experiment Essay

The infamous â€Å"Milgram experiment† on obedience, done in 1963, is, perhaps, the most commonly known of all psychological experiments. It gained its infamy for its use of subjects who did not know they were being tested. Since the experiment dealt with a highly stressful situation – the necessity to inflict pain at command – upon the publishing of its result, it raised a wave of debate on whether such an experiment is acceptable ethically. Nonetheless, the experiment produced interesting and controversial results – at the very least in the fact that it utterly disproved the claims of most psychologists. The psychologists had argued that only a tiny, sadistic percent of the population would be able to commonly inflict pain on command, simply obeying orders. The experiment clearly showed that 65 percent would obey authority if required, giving an alternative explanation to the phenomenon of concentration camps. Rather than sadism, the experiment shows, most people are simply obedient when the appropriate stress factors are applied. This experiment, naturally, had a variety of interesting consequences, both for psychology and the study of the later social reaction to the experiment itself. The †legend† told to the participants of the experiment was that the scientists were studying the effect of punishment on learning. The subject had to deliver an electric shock when an actor who was playing the role of the learner answered a question incorrectly. Naturally, no real shocks were given. As time passed, the subject was ordered to give progressively â€Å"stronger† punishment shocks. Most of the subjects eventually delivered what they thought were high-intensity, potentially lethal shocks in spite of serious distress on the part of the person who was playing the role of the learner. The result also gave interesting variations: many more people stopped earlier when the main scientist was not present in the room and gave his orders by voice, without the use of facial expression; when two experimenters who gave conflicting orders were present, the subject halted the instant conflicts in authority began; when another â€Å"teacher† was present, and started protesting, most joined into the protest; and, finally, if the test subject was not ordered to inflict the pain, but merely to read the words, 37 out of 40 people assumed an instrumental role, and passively watched the scientist inflict pain (Milgram, 1963). As the Milgram experiment clearly demonstrates, most people will react positively to having authority taken from them. After giving consent, most will protest weakly, passively. The test subject known as Prozi, for instance, voiced his complaints, but at being told firmly that the experiment was a necessity, continued to go on (Milgram, 1963). Despite the fact that, once explained what the experiment was, many people experienced regret, still, quite a few people trusted authority. One of the reasons not commonly noted is the effect of specialization of labor. In American society, where one goes to a specialist for every single bit of work that requires even a small bit of knowledge above the general level, it becomes almost a reflex to trust specialists. This is because most people are largely ignorant of their surroundings, and this feel assertive only within their sphere of competence. When encountering something beyond it, very few people will initially attempt to experiment. Most will try to find â€Å"an expert†, someone who is knowledgeable about a certain phenomenon or circumstance. Moral imperatives only truly come into play when a person has to make a choice without outside pressure. However, when pressured by someone who supposedly knows better, not too many question authority. This is a case of personal morality versus the trust in the experimenter’s morality: most people assume the better of the experimenter, and deduct that, without a necessity, the experiment would not be conducted. It is also interesting to note that when experimenters were in conflict, the test subject stops immediately. This reaction to divided authority also confirms the thesis given above. However, the stronger the emphasis on necessity and responsibility – both qualities enforced culturally as necessary for survival within society – the subjects become much more submissive. This may be interpreted as the fact that most people have a different real moral code than the one they announce. As Milgram duly notes, only the illusion of necessity was created. The subjects were not threatened, nor were they explicitly told they would be punished, and thus, the choice was much easier than under any explicit threat. The stress factor is the most common reason this experiment is criticized as â€Å"inhumane†, and even â€Å"torture†. Specifically, the scientist Diana Baumrind raised the ethical points of the study to public concern. She spoke of the experiment as being emotionally distressing, destructive to the self-image of the subject once he realizes the true cruelty of his actions, and the fact that the study creates a distrust of authority (Baumrind, 1964). Out of these three points of rebuttal, none are legitimate. The experiment was emotionally distressing, true, and yet 84 percent of the subjects said that they were glad they had participated after the experiment. Indeed, for a great many of them it was equivocal to an awakening as to the things they were able to do, a reason to reconsider their own behavior. The second point is also true only in a certain way. The experiment was destructive to the self-image of these people, but in a positive way. It removed a number of illusions and taught lessons. This debunking is how a human being learns how to deal with perpetual dissuasions about his own validity, and most well-adapted humans should accept this as yet another such case – as the exit survey by Milgram demonstrates rather clearly. Her third point is that belief in authority would be undermined. Once more, the debriefing only reinforces this belief. Despite what seemed to be, initially, a situation in which authority is undermined, once the test subject is informed of what has happened, he is once more reassured that the experiment has done no real and lasting harm. In short, the experiment only reinforces the authority of the scientifical community and its concern with the good of mankind, which is not created at the expense of its certain members. Thus, we can see rather clearly that ethically this experiment was flawless. . Still, if flawless ethically, the question arises of whether the experiment is so flawless methodologically. Ian Parker, in his article â€Å"Obedience† raises the question of whether the experiment was not so easily debunked by the test subjects. Some interviews with those who participated also show that many had suspicions, and a certain amount even said that the experiment was a fraud from the beginning and they knew it. Parker thus argues that the results are flawed: the whole point of deceiving the test subjects is gone when they understand that the experiment is only a test (Parker, 2000). However, this assumption is also rather faulty. What Parker seemingly fails to take into account is that the subjects enter a situation of uncertainty. As the interviews show, even when the subjects expressed guesses towards being tested, the actors continued the game. If their suspicions had been confirmed immediately, Parker’s argument would have made sense. But in this manner, they are put into a situation, where it suddenly becomes irrelevant whether this is an experiment of some kind or not. One simply does not know whether it is real or a game. In any case, those who would accept the situation as possibly real, are, once more, faced with the consequences of a dire moral dilemma. And I would also surmise that most people with at least average courage would assume the reality of such an experiment, if only out of fear of the consequences if it somehow turns out to be real. Even outright disbelief will not necessarily destroy the experience of doubting whether one is included in this experiment or not. Thus, Parker’s criticism is also irrelevant to the bulk of the data in question. Thus we can see how Milgram’s experiment effectively demonstrates the mechanisms and reasons for obedience. Milgram shows the extent to which the human mind is much like an animal’s, and how easily it can be conditioned, and also how cultural conditions add to the basic instinct of obeying someone with higher social status. The experiment is rather educational in demonstrating how much the average human examines his own behavior and learns of how he will behave in a particular situation, and how such examination might be crucial to making life-and-death choices. It is not cruel – in effect, it could have been made much harsher by invoking even further uncertainty and examining the subjects’ long-term reactions to their own behavior. Yet most of the post-effects have been beneficial without any significant damage to the participants. And not ineffective – in fact, the data gathered could be useful for an even further analysis on the effect of uncertainty on the psyche. To conclude: this is one of the more interesting, beneficial and effective experiments done in psychology, and it gives us an insight into the human mind that should not be ignored or derailed for false reasons.

Automotive Industry

Auto is a large industry which mainly engaged in manufacture, design, development, sales and marketing of vehicles. Globally, it is one of the most crucial economic sector. According to the researchers, there are 806 million vehicles includes cars on the road in 2007, which consumes 980 billion litres of petrol and diesel yearly, (Wikipedia. 2018). Therefore, automobile is a major mode of transportation for many country economies. In this industry, safety is crucial means the user or manufacturer do not meet any risk from motor vehicle or its parts. Thus, automobile have to follow with the rules and regulations. The standard ISO 26262 is the most proper practice framework to reach automotive functional safety, (Wikipedia. 2018). However, in safety issues, the product may flaw or fault during manufacturing, hence the manufacturer can ask to return the vehicle. This is called as ‘product recall'. Product and operation inspections have many levels to avoid the products recalls by ensure security, (Wikipedia. 2018). Despite, the automotive industry really concern about recalls, which cause financial problems. Volkswagen Volkswagen is a German auto manufacturer which founded by German Labour Front under Adolf Hitler in May 28, 1937, (Wikipedia. 2018). Its head office located in Wolfsburg, German, (Volkswagen. 2018). Volkswagen is one of the leading automotive manufacturer and biggest producer in Europe, (Volkswagen. 2018). As well as, it is biggest sales marque of Volkswagen Group which is the largest automaker in worldwide, (Volkswagen. 2018). It is in charge of many brands includes Volkswagen, Audi, Lamborghini, SEAT, Scania, Ducati, MAN, Bentley, Bugatti and Skoda, (Volkswagen. 2018).As great achievements, Volkswagen performed sales record of 6.29 million vehicle in 2010 with market share at 11.4 percent, (Wikipedia. 2018). Volkswagen also is the third biggest automaker in year 2010 and second greatest manufacturer in the world in the year 2012, (Wikipedia. 2018). In addition, Volkswagen has manufacture facilities in many countries includes United States, Russia, Mexico, China, India, Malaysia, Indonesia, Argentina, Brazil, Portugal, Poland, Spain, Bosnia, Kenya and South Africa, (Wikipedia. 2018). Volkswagen is one of the successful company that listed by Forbes Global 2000 in 2011, (Wikipedia. 2018). Therefore, Volkswagen has goal of become world's greatest auto manufacturer by 2018, but its emission scandal issue caused the organization to drop of market capitalization, (Volkswagen. 2018). Volkswagen Emissions Violation The International Council on Clean Transportation (ICCT) which a non-profitable council tried to provide independent research to environmental regulation agencies, (Zhou, A. 2016). Therefore, it selected West Virginia University to conduct the emission tests. Volkswagen encouraged it diesel cars as an environmental friendly and fuel efficient vehicles, which earned some high revenue. However, one of the professor named Arvind Thiruvengadam noted that Volkswagen has some fraud on diesel emissions, (Zhou, A. 2016). As continuous research, the ICCT suspected that Volkswagen has fixed fault device, (Zhou, A. 2016). Generally, computer on test accept the changes in how the emissions control system and vehicle can choose only few. But, Volkswagen's device can do more. Therefore, the ICCT summarized and submitted all the gathered information to Environmental Protection Agency (EPA). On September 2015, the EPA issued a notice of Clean Air Act to Volkswagen Group, (Wikipedia. 2018). The Volkswagen had violated the Clean Air Act by illegally installed software into diesel cars to cheat emission tests, (Zhou, A. 2016). However, this test to control the nitrogen oxide level, but it released up to 40 times more nitrogen oxide when driving, (Zhou, A. 2016). Moreover, Volkswagen also admitted that had been applied this software in 11 million cars worldwide, (Zhou, A. 2016). Later, EPA also found modified software fitted into Porsche, Audi and some Volkswagen models, (Zhou, A. 2016).Responses In order to compensate, Volkswagen commanded voluntary recall, make public apology and the CEO with other directors of the organization resigned, (Zhou, A. 2016). The Volkswagen Group is also facing lawsuits and criminal charges and hence future of the organization is hopeless, (Wikipedia. 2018). As a step towards to solve, Volkswagen former CEO Martin Winterkorn released a video apology when the company under fire. In his statement, â€Å"I apologize sincerely to our customer, regulatory agencies and the public for misbehaviour†, said by Winterkorn in German, (Groden, C. 2015). More than that, Volkswagen current CEO Matthias Muller also has apologized for emission test cheating, (France, A. 2016). Beside public apologies, Volkswagen promised to reserve 6.5 billion euros to use make cars follow with pollution standards, (Zhou, A. 2016). Although, its looks big amount, but it is only the half year of company profit. Furthermore, Volkswagen meet 3.3 billion euro lawsuit and experience some criminal cases, (Zhou, A. 2016). In the United States, the company encountered fine up to $30,000 per car, (Zhou, A. 2016). In addition, the share price of Volkswagen fell over 20 percent, (Kollewe, J. 2016). Moreover, Volkswagen officially announced ‘vehicle recall' which recalls the 83,000 three litre diesel vehicles with model year between 2009 and 2015, (Berkeley, L and Christine, W. 2016). Volkswagen also spend $225 million to reduce nitrogen oxide emissions, (Berkeley, L and Christine, W. 2016). The company also give $25 million to California Air Resources Board to support the free emission vehicles, (Berkeley, L and Christine, W. 2016). Apart from that, Volkswagen Group CEO Martin Winterkorn resigned and head of brand development Heinz-Jakob Neusser, Porsche research and development director, Wolfgang Hatz, and Audi research and development director, Ulrich Hackenberg were suspended, (Wikipedia. 2018). Further, the Volkswagen headquarter and other branches were raided for further investigation, (Zhou, A. 2016).It Is Effective Although Volkswagen responded with public apology, lawsuit and voluntary recall on its emission violation, it is not much effective ways to overcome from the reputation risk. The Volkswagen still not regain the consumer trust. The organization should use the business continuity plan to recover the business with higher profit. Alternative Solution Volkswagen Group is still facing many problems of establishing credibility to their customers. Hence, I suggest business continuity plan (BCP) that can apply into the Volkswagen business. The BCP is a plan to help that business process can continue during the disaster. In this case, Volkswagen emission scandal is man-made disaster whereby the business is not able to continue in normal conditions. The 5 Business Continuity Planning PhasesProject management and initiationVolkswagen need to identify the risks behind the issue of emission scandal. Therefore, the primary risk of this company is image risk as known as reputation risk. Reputation risk can loss result from damages to the company's reputation. Thus, this risk affected the Volkswagen company's revenue which is went drop, increased operating expenses including compensation and fines and also kills corporate trust of consumers and stakeholders. Next, legal risk is also one of the main risk which also need to consider. Volkswagen need to face legal risk includes fine and criminal charges to cheat the government. Moreover, the Volkswagen also need to establish new management team. Management team includes IT coordinator, business continuity coordinator (BCC), crisis manager. IT coordinator to provide advice on best programming and provide technical support for system. In this case, the IT experts of Volkswagen installed defeat device. They cheated on programming writing code. Next, Volkswagen can hire business continuity coordinator who develop and maintain the business continuity plans. They also responsible for the critical situation which identify the risk, and provide solution to minimize the risks. Volkswagen also can hire crisis manager who responsible for disaster recovery and responsible for communication with insurance agent. Business Impact AnalysisAs an impact of reputation risk, Volkswagen loss trust credibility among the customers and shareholders. More than that, Volkswagen became the target of regulatory investigations in many countries. In fact, one of the German newspaper labelled this issue as â€Å"most expensive act of stupidity in the history of the car industry†, (Zhou, A. 2016). After this news, immediately Volkswagen's stock price fell, (Zhou, A. 2016).The Volkswagen also affected on legal risk which facing some lawsuits and fines, (Edwards, J. 2016). The United States Justice Department has sued Volkswagen with $48 billons under environmental laws, (Edwards, J. 2016). It also give $14.7 billion as penalties to the Clean Air Act violation, (Zhou, A. 2016). However, the total loss of Volkswagen Group based on this emission scandal issue is almost $90 billion which is consider the deep loss in Volkswagen history, (Edwards, J. 2016). Beside financial loss, it also polluted the environment. The scandal tragedy released extensive amounts of nitrogen oxide. It is polluted the environment. Moreover, nitrogen oxide cause smog, greenhouse effect, acid rain and tropospheric ozone which associated with health effect such as respiratory problem includes lungs irritation, wheezing, asthma, emphysema. Nitrogen oxide also cause damaging vegetation which reduce growth of plants.Recovery strategiesThe Volkswagen Group primarily affected by reputation (image) risk. It damaged its image and facing problems of establishing credibility to customers and stakeholders. Thus, to recover from this issue, have some recovery solutions such as Volkswagen can restart the business in new name, partnership with independent agency and issue the bond, (Zhou, A. 2016). Volkswagen should use these solutions to restore credibility to its company.Re-brandingAs known as, Volkswagen is a worldwide brand and it is the largest car company in the world. Hence, the scandal issue is not forgotten easily, unless restart the business with new name. Re-branding may improve the brand image and it make easier for the business to speed up efficient program, (Zhou, A. 2016). However, re-branding is an expensive and have high risk, but it will reduce bad publicity of the organization, (Zhou, A. 2016). If Volkswagen ready to rebrand its business, it should develop company with greener environment and corporate social responsible (CSR), (Zhou, A. 2016). The company reputation will increase when it give more importance for environmental friendly and sustainability. Thus, the re-branding company should collaborate with Federal Trade Commission which give importance to sustainability work, (Zhou, A. 2016). More than that, the re-branding company should concentrate on minimizing energy consumption, saving water, minimizing carbon emission and reducing waste. Further, the re-branding company can engage with communities or NGOs to show the public that they have care about society, (Zhou, A. 2016). However, these are helpful to use social marketing as a recovery strategy that increase the company's image. Partnership with Independent Verification AgencyEven though Volkswagen have its own audit team to inspect their vehicles emissions, the organization should partnership with the external independent agency to regain the customer's trust. Thus, there are some independent verification agency includes Fair Labour Association (FLA), World Business Council for sustainable Development (WCSBD), Landfill Methane Outreach Program (LMOP) and the Federal Trade Commission (FTC), (Zhou, A. 2016). As more information of these independent agencies, FLA has own Code of Conduct and sustainable compliance methodology, (Zhou, A. 2016). The WCSBD is a global network which handle recent sustainable development issues, (Zhou, A. 2016). LMOP is a voluntary program which focus to reduce the methane emissions from land by using renewable energy, (Zhou, A. 2016). Finally, FTC that mainly focus on customer protection, (Zhou, A. 2016).However, if Volkswagen partnership with any independent verification agency, then not only can rebuild the consumer trust, but also can get rewards and recognition from NGOs based on CSR practices. More, if Volkswagen partnership with prestigious global organization will give stronger credibility. Issue a bondAnother recovery method to achieve again the customer trust is Volkswagen should issue bond. This is because bond is benchmark of credibility. Also Volkswagen can announced that if again the cheating is happen, they will pay a bond to the European Commissions, (Zhou, A. 2016). This will motivate the regulators to be strict in audit. Hence, the amount can use for develop environment good vehicle, decarbonisation of engine and information technology infrastructure. Volkswagen should issue high price bond, thus customer will know that the company regret on emission scandal issue. This is because Volkswagen Company have many assets. In order to invest this bond, Volkswagen should sell its assets or any branch. For example, oil price in increasing rapidly, thus Volkswagen should sell its companies to make environmental good vehicles such as electric vehicle. If Volkswagen can capitalized, then it became the great company in automotive industry.Information technology infrastructureVolkswagen should use advance information technology. Therefore, it made advancement in infrastructure of vehicles includes emission control system, safety features and audio system. After this scandal issue, people do not buy Volkswagen car, thus using technology in emissions control system will attract customers. Volkswagen may use technologies to control nitrogen oxide includes selective catalytic reduction (SCR), Exhaust gas recirculation (EGR), Lean NOx traps (LNTs) and Lean NOx catalysts (LNCs), (MECA. 2007). The SCR is a reducing agent which able to reduce nitrogen oxide from 75 to 90 percent, (MECA. 2007). EGR technology reduce lowest engine emission which can reduce 50 percent of nitrogen oxide emissions, (MECA. 2007). Moreover, LNTs is more efficient technology which able to minimize up to 80 percent meanwhile LNCs is only able to reduce 10 to 40 percent of nitrogen oxide from emission which using hydrocarbon in exhaust, (MECA. 2007). Plan design and developmentAfter recovery strategies, Volkswagen should plan to publish the recovery plans. For example, Volkswagen interacting with external groups includes customers, and media. It can use social media and advertise the new plan through Facebook, YouTube and watt sap. Makes everyone knows about the new plans of Volkswagen. Therefore, people may forgot the previous scandal issue and this will improve the Volkswagen's image as well.Testing, maintenance, awareness and trainingHowever, measure the success by testing. Volkswagen can test the plans which execute by the company. This will also improve the plans. There are several kind of tests includes checklist test, walk through and recovery simulation test. Let say, if the company found any problem while testing they can do maintenance. Meaning can modify the technical problems and for more efficient can do internal and external audit. This will identify the mistaken of the process. Meanwhile, it is also important to Volkswagen to having business continuity plan training and awareness. This will increase the value of the company and reduce costs by managing risk. For example, Volkswagen should provide training and awareness campaign to all level of employees who working in the company. Hence, this will improve the business continuity knowledge and skills among the staffs.Recommendation In order to overcome the reputation risk, first Volkswagen should focus on contract design of agent that make penalty or rewards. For example, European Commission or Environmental Protection Agency are non-profitable agencies, (Zhou, A. 2016). Therefore, Volkswagen should have up to date information detailed outlines. Next, screening and selection mechanisms to minimize the irregular information, (Jesus, N.D. 2015). For evidence, if the Volkswagen hired trust employees then this emissions scandal may not happened. Furthermore, Volkswagen should manipulated by agents, (Jesus, N.D. 2015). The agent can carry out random audits to monitor the company.In other hand, Volkswagen should comply environmental regulations, (Jesus, N.D. 2015). This will increase company's reputation. Meanwhile, Volkswagen's managers and employees are responsible for law and order to get corporate governance outcome. If the corporate governance standard is high, then company such as Volkswagen do not able to fraud in future. Automotive Industry The auto industry has been the core of the American nation, its living an American dream. I will focus of the car manufacturing industry in this article. We have always been very proud of the cars we made.Our cars were an extension of America; they were big, beautiful and made a statement. The reason I chose to write about the auto industry is that I have always felt that the auto industry is like the heartbeat of the American industry, what better way to talk about the impact of macro economic changes on this industry.I will talk about some of the basics of the industry and how it has changed in the last few decades and how we are placed now. I will compare the American companies against the other companies and analyze how the changes in the macro economic environment are affecting companies from America and the companies from other parts of the world.History of the industryCarol Loomis in The tragedy of General Motors mentions that the auto industry in America is just over a hundre d years old; Ford completed its 100 years a few quarters back and the rest are getting there. We have always been known for our big 3. General Motors, Ford and Chrysler. Chrysler is now of course Daimler Chrysler and the other 2 can always use tie ups with other companies to take themselves forward.The major change in the last few years has been the rise of oil prices. We always loved our Hummers and the big SUV’s, they seemed to be the right choice for every user but off the last few years that choice has suddenly become a very expensive passion, it has become like playing golf, you spend a decent amount of money every time you play golf and you end up spending a decent amount of money every time you run your SUV.That is the why nowadays, the success is in smaller or mid sized cars and smaller SUV’s. the average fuel prices are across America are expected to be at $2.71 per gallon and its getting very expensive compared to the good days when we could get gas for less than a dollar a gallon.This change in gas prices has affected the kind of choices consumers are making. The consumers were choosing the small and easy to drive Japanese cars for a long while but the lucrative SUV market was still a place where GM and Ford used to make lots of money, but now that markets has gradually and now rapidly dwindled. Let us see how the major manufacturers are doing in the industry.

Believe in Yourself

You are beautiful when your strength and determination shines as you follow your path – when you aren’t ruled by the obstacles along the way†¦ You are unstoppable when you let your mistakes educate you, as your confidence builds from experiences†¦ When you know you can fall down, pick yourself up, and move forward†¦. Stop judging, and appreciate the beauty within you, judging yourself is not the same as being honest with yourself†¦. The only challenge greater than learning to walk a mile in some else’s shoes, is learning to walk a lifetime comfortably in your own†¦ In every smile there is beauty.In every heart there is love. In every mind there is wisdom. In every human being there is a soul, there is life, and there is the ability to see all these things in everyone, including one’s self†¦ Treat yourself the way you want others to treat you, accept yourself! Insecurity is what’s ugly, not you. Be you, just the way you are, in the beautiful way only you know how†¦ The way you treat yourself sets the standard for others. You must love who you are or no one else will either.And whenever you are truly comfortable in your own skin, not everyone will like you, but you won’t care about it one bit†¦ Be aware that you will always appear a little less than some people prefer you to be, most people are unaware that you are so much more than what they see. You are good enough just the way you are, you have nothing to prove to anyone else†¦ Care less about who you are to others and more about who you are to yourself. KNOW YOUR WORTH!!!!!!!!!!!!!!!!!!!

Ian Strachan argues that tourism is a neo-colonial enterprise that Essay

Ian Strachan argues that tourism is a neo-colonial enterprise that marginalizes blacks. Write a research based ARGUMENT in favour of this assertion - Essay Example urism is considered to be the world’s largest industry and some regions are endowed with natural and manmade resources that are conducive to developing the economy based on these resources. But tourism or any other industry for that matter should not just be a money making endeavor for investors. It should benefit the stakeholders (including employees, the local population, and other ancillary industries) at all levels for sustenance and growth. The Caribbean islands are considered to be one of the prime tourist destinations in the world, primarily due to its natural resources. This paper is a review of the tourism industry with regard to the economic development of the local population in the region. It is based on an article by Ian Strachan, titled, ‘Paradise and Plantation’. The author is of the view that economic well being is skewed towards foreign investors at the cost of the economic development of the local population. Colonialism has caused many of its ne gative effects to continue in neo-colonial societies (after gaining independence and sovereignty). Research on this area tends to agree with what Strachan has stated from his research and studies. Ian Strachan provides a powerful argument against the exploitation or neglect of the local population in the tourism industry of the Caribbean Islands. Effective advertising about genuine tourist attractions can naturally attract people to travel to destinations of their liking. It is extremely practical or prudent for governments and other agencies to promote a place attractive to visitors. The author states that even though tourism is a big industry, it has developed, to a large extent, at the cost of the local population. In Strachan’s words, â€Å"however distant this imagined, heavily promoted, and staged Eden may be from everyday experience of the majority of the Caribbeans, it is a fantasy that the regions’ nations encourage their citizenry to maintain for the benefit of tourists† (Strachan,

Standardisation versus adaptation (MARKETING) Essay

Standardisation versus adaptation (MARKETING) - Essay Example es to maintain a consistence image across all the markets whereas adaptation offers them better opportunity to reach the target audience and consumers through the communication process. This literature work is being produced to understand various factors of the controversial Standardisation versus adaptation strategy of international communication strategy. In the recent past, economies of various part of world have experienced tremendous change due to the fast changes in technology and socio-economic patterns. These changes have raised various issues. One of them is the international communication strategies for a global company. Standardised communication process among all kind of customers has been criticised. It is on the basis of the differences in the consumer choices and preferences across various consumer groups. There have been various debates on the global marketing mix strategies for the international market. Lots of studies and opinions have been developed. (For example, Ghoshal, 1987; Jain, 1989; Levitt, 1983; Quelch and Hoff, 1986)1 The communication process for the different market focusing on advertising issues, its objectives, message, presentation and various decisions related to advertising has gained attention and interest of most of the researchers. It was early 1960 when the issue of advertising standardization in foreign markets was first discussed. (Elinder, 1961; Fatt, 1964)2 Any product or service is result of needs and wants of buyers and consumers. This is the basic factor of any communication process. The objective of communication can be knowledge, persuasion, purchase, interest and others. All of it is based on the basic factor of ‘need’ of consumer. Various authors and researchers have focused on this factor for the international communication strategy as well advocating the universal advertising approach (Fatt, 1967; Buzell, 1968; Sorenson and Weichmann, 1975; Killough, 1978; Levitt, 1983).3 Cost effectiveness, clarity of

Lost Maples Winery Essay Example | Topics and Well Written Essays - 1000 words

Lost Maples Winery - Essay Example This report focuses on the arriving at the optimum production of the three wines produced by Lost Maples, namely Austin, St. Genevieve and Los Almos. The resources that are available for the coming week have been specified as 2,080 bushels of Variety A grapes, 2,040 bushels of Variety B grapes, 800 pounds of sugar and 1,060 man-hours of labour. It is very essential to ensure that these resources are carefully utilized by Lost Maples in order to attain maximum possible profits. It has been found that the optimum output comprises of 183 cases of Austin, 510 cases of St. Genevieve and no Los Almos wine to be produced. When this optimum amount of specific wine cases are produced by Lost Maples, the maximum contribution that will be attained is $ 18,680. It should also be noted that at this output, there is surplus (slack) of 2068 bushels of Variety A grapes and 617 pounds of sugar. It is evident from the results of the linear programming that there are 617 pounds of sugar left out after the optimum output is reached. The dual price or the shadow price indicates the effect of reducing the sugar available by 1 unit. In this case, reduction in sugar will not affect the maximum contribution, as there is surplus sugar available (Gal, 1986). Hence the sensitivity analysis indicates a shadow price of $0. The complimentary slackness condition indicates that the product of the slack/surplus and the dual price (shadow price) is equal to zero or in other words, either one of the slack or the dual price will be zero (Econ, 2008 and Alaouze, 1996). In this case this condition has been proved as the shadow price value is zero and hence the product is also zero.The allowable decrease in the labour has been computed as 549 man-hours. Hence the lower bound to labour in the ranging (sensitivity) analysis is (1060 – 549) 511 man-hours. When the man-hours falls reaches 510, the production of Austin has to be stopped and all the resources will be used only in the production of 5 10 cases St. Genevieve wine (Higle and Wallace, 2003). This indicates that when the available labour falls to 510 man-hours or below, only St. Genevieve wine has to be produced to attain maximum contribution.  

Art unit 7 discussion Research Paper Example | Topics and Well Written Essays - 250 words

Art unit 7 discussion - Research Paper Example (The Public Wants Help Achieving the American Dream by Ruy Teixeira. 2007) Different cultures and countries perceive happiness in different ways. In western countries, such as Latin America, people believe that they are happy if they have achieved all their goals in their life. In socialist countries such as Japan and China, people have more of a philosophical view towards happiness. They believe that happiness is a blessing from God, and one’s capability or personal accomplishments, do not play a part in this. For example, in Japan people consider that they have acquired happiness by performing their social duties, satisfying the hopes of their families, and by co-operating with others. To them, happiness is achieved more by assisting the society, unlike America where people consider themselves to be happy after gaining pride and success in their lives. (The pursuit of happiness, New Scientist.

Dr. Henry Cotton Essay Example | Topics and Well Written Essays - 1000 words

Dr. Henry Cotton - Essay Example He observed that the patients with high body temperature frequently experience delusions and hallucinates; Meyer proposed that the presence of infectivity causes the behavioral disorders on the basis of biological grounds and Dr. Henry Cotton would turn out to be the major practitioner of this new concept in States. After developing into medicinal manager of Trenton State Hospital at the young age of just 30, Henry A. Cotton began to introduce various progressive plans, for example eliminating mechanical moderations that had formed frightening situations in refuges for a lot of years and executing staff meetings on a daily basis to talk about patient care. Cotton began to realize these newly rising medical theories by having patients teeth removed if they were alleged of harboring concealed affectivities. In the incident that this failed to treat a patient, he wanted sources of virus in tonsils and sinuses and frequently a tonsillectomy was suggested as further treatment. If a treatment was not attained after these processes, other organs were assumed of harbor infection. Testicles, ovaries, gall bladders, stomachs, spleens, cervixes, and mainly colons might be alleged as the center of infection and eliminate surgically, through the extra parts aimed at the rendering plant for additional procee ds. This was before even basic technical methods for instance manage groups -- much less double-blind experiments -- existed, statistical tactic for applications in human performance and medical study did not appear throughout the life span of Cotton. He might only go after imperfect techniques to collect information, a lot of it permitting for protrusion of predictable results. He described brilliant achievement with his methods, with heal rates of 85 percent; this, in combination with the feeling at the moment that inspecting such biological causes was the situation of the skill of medicine, fetched him

Higher education Essay Example | Topics and Well Written Essays - 750 words - 2

Higher education - Essay Example I agree that too many people are participating in colleges. There are several opportunities apart from going to college, and they are all viable. There are so many people going to college, and the most interesting thing is that there is a high rate of drop out compared to those graduating. The graduation rate is low as described by Murray in his article. It is evidential that there are six months certificates, which are flexible as compared to four years, stay in college. In addition, most of the students spend up to six years in college; they could have invested the time in more viable ventures. Not all people that go to the college become successful. At the same time, too many people are joining the colleges leading the current education system into shamble (Murray 225). According to statistics, from the financial institutions, the competence of the financial students is wanting. Most of the people have tried to be fit and conform to the social norms of the society. No one is bound to fit into the social norm of the society, in fact, they must use creative and critical thinking does decide if to join the college or to become an electrician. The fact that too many people are going to college does not affect or influence an individual’s decision of joining the college. Joining the college must not me a communal decision but a personal decision (Murray 230). It is important to note that, not everyone who can make it through to college. Most of the skills must be learned in the alimentary and middle school. Murray describes the education system as a failing strategy. Most of the people in the society believe that everyone in the society must have a bachelor’s degree to be considered in the job market. People must do what they are good at and not what the society tells them to do. Money is not the reason for joining the college but getting a

College INC Essay Example for Free

College INC Essay This film focuses on the ethics of for profit educational institutions. With most of the coverage revolving around what critics characterize as the unethical and disloyal failure to inform students of the huge debt burden they will incur. Also the low graduation and retention rates to which they may fall victim, and the struggle they will likely face to obtain employment after graduation. The Huffington Post reported, that students from for-profit schools are more likely to borrow and drop out than at nonprofit schools. The report also finds that the majority of enrolled students  leave without a degree, half of them within four months. Most of the schools’ money was spent on recruiting, marketing, profiting, and CEO salaries whereas less than 18 percent was spent on instruction. The schools’ chief executive officers made an average of $7. 3 million. Nonprofits, state governments, and the federal government have made various attempts to regulate these institutions more carefully. The Obama administration and the U. S. Department of Education are involved in an ongoing legal battle fighting to force more disclosure by for-profit colleges. Many state legislatures have proposed and passed  laws tightening the governments grip on these institutions. 1 Jordan Schulte 1btaining a higher education does not mean merely that one will be equipped with the skills necessary to compete in the global marketplace. Instead a student should also have the opportunity to learn for learning’s sake. College is a time when students have an opportunity to engross themselves in great texts, immerse themselves in topics that they may never encounter again in their professions, and to think critically about the world’s problems and what it means to be a good, ethical citizen in today’s global society. In fact, since the beginning of higher education in the United States, dating back to Harvard College in 1636, one of the stated purposes has been to prepare citizens for active involvement in community life. Benjamin Franklin and Thomas Jefferson both pointed out the importance of creating informed and responsible citizens. In the early part of the twentieth century, John Dewey revolutionized the way we think about teaching and learning, arguing that educating is not just about filling receptors with tons of information. Rather, education is a combination of learning information and melding it with life experience. In my view, for-profit institutions are designed to ensure that the objectives of Franklin, Jefferson, and Dewey are not attained; and sometimes actively reversed. In for-profit colleges are taught and trained to follow strict rules, ingest textbooks tailor-made for the specific for-profit institution, complete uniform quizzes and essay 2 Jordan Schulte 2assignments, and remain quiet about the course material and presentation. What is the effect of this approach on the students? For the majority of students, there is tacit consent that they endure the regime simply to reach the end point: receiving a diploma. Some  demonstrate tacit consent by briefly showing up for class, perhaps for five minutes if the instructor is lucky, to ensure being marked present, and then dashing for the door. The strong complete the assignments with minimal effort to receive a grade and pass, whereas others may just give up at when faced with the challenge. THESE FOR-PROFIT COLLEGES MISLEAD THE GULLIBLE, WHO OFTEN CANNOT GET IN TO MORE ESTABLISHED SCHOOLS, INTO THINKING THAT A GLAMOROUS CAREER IN FASHION DESIGN, CULINARY ARTS OR RECORDING ENGINEERING IS JUST A FEW CLASSES AWAY. THERE IS NO COST TO THE STUDENT, AS HE BORROWS FROM THE GOVERNMENT. AND, BEFORE HE EVER GETS THE FIRST STATEMENT ON HIS LOAN, HE WILL RECEIVE A SUBSTANTIAL (SEVERAL THOUSAND DOLLAR) REFUNDABLE TAX CREDIT FOR HIS EXPENDITURES ON HIGHER EDUCATION. EVERYONE DOES NOT NEED TO GO TO COLLEGE. PERHAPS THE EXISTENCE OF THESE SCHOOLS IS A REFLECTION OF THE LACK OF PUBLICLY FUNDED VOCATIONAL SCHOOLS OR THE CONSTANT MEDIA MANTRA THAT ONLY THOSE WITH COLLEGE DEGREES CAN ACHIEVE THE AMERICAN DREAM. I WOULD PROPOSE THAT THESE SCHOOLS SHOULD EITHER BE CUT 3 Jordan Schulte 3OFF FROM FEDERAL LOAN FUNDING, OR, BETTER YET, BE PUT OUT OF BUSINESS. 4 Jordan Schulte 4.

Integrated Marketing Communication Plan For Costa Coffee Marketing Essay

Integrated Marketing Communication Plan For Costa Coffee Marketing Essay The objective of this research is to provide an integrated marketing communications plan for Costa coffee. The strategic plan strives to boost the sales of the business and expand the market share of the business. The IMC plan for the products of Costa coffee target college students. The marketing objectives of the plan are to increase the purchases and uptake of Costa coffee products among college students. The strategy of providing discounts to college students ensures that these objectives are attainable. The business should also increase its market share and expand its business outlets by utilizing the marketing, advertising and promotions set out in this plan. Conversely, the structure of the communication objectives contained in this plan aims to reach the desired audience in an effective and cost effective manner. The access to information regarding the business should be made readily available to the target audience. The objectives of the plan, therefore, would be to provide as much information as required for customers in order to increase sales, build the business brand and increase its market share. Putting into consideration the fact that the target audiences are usually the hardest to reach, it is critical to align the strategies developed with realistic objectives in order to attain the desired goals. The objectives of the integrated marketing communications plan developed, therefore, connects both the desired objectives to the development strategies in order to arrive at the objectives set out. The achievement of the integrated marketing communications plan becomes attainable through the combination of various communication vehicles such as the internet, personal sales, advertisements and sales promotion. The selection of these vehicles is based on the target audiences and, therefore, identified as the most appropriate methods of communication to attain the planned objectives. It is noteworthy that the current approach adopted by the business in this respect does not comprehensively provide for the needs of the target population. The incentives adopted to achieve this approach work to enhance the current strategies in order to come up with strategies aimed at college students. It is, therefore, conclusive that the situations call for a strategic approach aimed at both marketing and communications. Bringing into the picture the fact that the target audiences are the most difficult to reach, the strategies adopted must be within the realm of the target audience. The communication strategies must also fall within the setup of this population in order to achieve effectiveness. Background Two brothers Sergio and Bruno Costa established costa coffee in 1971. The coffee was initially sold to the locals and subsequently they went ahead to open a coffee shop. Currently Costa coffee is among the fastest growing chain of coffee shops with numerous shops within the United Kingdom and a couple of other shops across the globe. The company went international in 1999 with an establishment in Dubai. In 1995, the business became a fully owned subsidiary after it was acquired by White bread and in 2009, the business acquired coffee heaven increasing its business operations by an additional 79 stores. Situational overview Marketing analysis Coffee is among the most preferred beverage among a large percentage of the inhabitants in the UK, and the preference extends globally. The rapid growth in the industry shows that the preference for coffee is ever growing and the market for the business increasing, as well. By the close of 2010, Costa coffee was the market leader in the business with the principal market share in the industry. Market environment Costa coffee will experience higher commodity prices in the future. Some factors affecting all the key market players include the prices of coffee and other commodities used by the businesses, technological advancement, and expansion and development techniques. The impact of these issues in the communications planning is eminent as it offers the Costa coffee customers products as well as valuable information regarding the products and promotional offers. Consumer analysis The primary consumers of the products of the business enterprise are coffee lovers of all ages. The products of Costa coffee have been developed to maintain the traditional taste to retain its current customers as well as attract more customers through the constant good quality coffee. The current market comprises of both local and international customers with a passion for the traditionally brewed coffee and exceptional services offered by Costa coffee. Competitor analysis Starbucks coffee is the strongest competitor to Costa coffee with a substantial share of the market. Even though, Costa coffee has a larger share of the market compared to Starbucks the difference in this market share is marginal and; therefore, the determination of the price of the products and consumer influence among the competitors is not set by any of the players but set by market forces. SWOT analysis Strengths The main strengths of the business include its brand and custom products. The business brand has a strong reputation for providing excellent products, and the brands association with the traditional coffee brewing methods by using good quality coffee contributes to the strength of the business. This gives the business an edge among its competitors. Weaknesses The most significant weaknesses of the business are the procedures required in opening a new outlet. Although these procedures act to maintain the brand quality, they hinder the rapid expansion of their business through the numerous procedural requirements. The complex procedures always deter the expansion process. Opportunities The business has operational opportunities in the international market, and this venture will see the business increase its revenue and market share. The presence of the business in the international arena is still lacking and, with investment in the international emerging markets through franchise, this becomes a viable option in ensuring global presence. Threats Potential threats to the business are the vulnerabilities to economics shifts such as the change in the price of coffee beans and legal issues. Target audience The target market for the integrated market and communications plan is the young population and more so the college student population. The populace makes up a considerable portion of the economy, and the disposable incomes of the target population fit the products offered by the business. Overview The brand building by the company has ensured that the business has stayed afloat and further facilitated the expansion of the business. The use of the business brand in marketing helps to attract customers into the business. The college students targeted by the plan will likely be attracted to Costa coffee by its brand and its products quality The adoption of a strategy to focus on the younger generation and especially the college students founded on the notion that since most of the stores are situated next to bookshops and colleges, the business is strategically positioned for the target audiences. The media vehicles used to reach this population, therefore, inclines towards the employment of technological approaches to communication and in this regard, the use of the internet preferred. The existing communications strategy used by the company involves the use of the internet, where the business has a website on its products but apart from that, the business does not have other marketing plans. The business website is not interactive and does not have a vibrant outlay, although the website provides links to the companies social networks the relationship between the social media and website are not well interlinked. Another development in the business is that, in 2006, the business sponsored the Costa book awards meant to celebrate storytelling and literary works, which further informs the modalities of choosing the target population and the strategies developed. Objectives The integrated marketing plan will achieve many marketing communications objectives that will act as a basis for the enhancement of the business activities of Costa coffee. The objectives of the plan are ascertainable and based on the SWOT analysis of the business. The general objective of the plan is to improve the brand name of Costa coffee. This becomes attainable through increasing the brand image, which will improve sales and increase the organizations market share. The objectives of the plan will vary in degree but in order to arrive at the primary objective of the plan, it is necessary to put into consideration objectives aimed at making fundamental and implementation decisions. The goals of the plan, therefore, include providing awareness to the target population through advertisement, facilitate the introduction, and build sales of new products such as the Costa gift card and the book awards, gain consumer trust and loyalty and offer excellent products to the customers. The objectives of the marketing communications would be to inform the customers by creating and stimulating interest and awareness. This will make the target customers know about the products offered and the availability of these products. In this regard and respect to the target population, therefore, the strategies employed must be trendy and appealing. Persuading the customers that the products of Costa coffee are the best value for them compared to the competitors also forms the objectives of marketing communications. Giving offers and providing a reward program for loyal customers should inform the strategy used in this achievement. Additionally reminding the existing customers of the products and the quality of the products of Costa coffee assists the business improve its sales, as the customers are informed of it presence. Messages PROBLEM HOW TO ADDRESS THE PROBLEM MESSAGE None of the Costa coffee products are meant for the college students Provide students a discount on the Costa products Costa coffee values all its customers, especially the young generation Costa coffee does not give back to the society Provide scholarships and events such as book awards Costa coffee supports education. Major message to the customers MESSAGE NAME AND CORE MESSAGE MESSAGE SUBSTANTIATION Costa coffee values the contribution of the students to its business Costa coffee will introduce discounts to its customers especially to the college students in order to appeal to the younger generation. Costa coffee values education Costa coffee will establish a scholarship program for college students and provide other educational support such as book awards to students. Communications strategy The communication strategy employed aims at the development and implementation of communication plans to enhance the visibility of Costa coffee. The strategy works to generate positive media coverage through the interaction through the social media. This will in turn generate support from customers on the improvements to tailor the Costa coffee to the needs of its customers. The communication strategy also facilitates the encouragement of the business customers to support Costa coffee. Branding Branding promotes the recognition of a product or service of a provider and where the provider provides quality services the brand is remembered and serves to provide repeat customers for the brand. The tendency of individuals to adhere to familiarity is a common factor in the consumption habits and, therefore, the use of a familiar brand translates top positive reception of services and products even where the products are new. When a customer recognizes a brand that they have used previously they tend to choose that product over the others. Marketing communications mix To position the products of Costa coffee strategically, the approach used focuses on the emphasis on the quality of its products instead of the prices. It is evident that the quality of the products of Costa coffee remains at a high standard throughout the market. The mix adopted in the attainment of this includes the use of advertisements, sales promotion, personal selling, and public relations. Advertisement involves the use of paid and non-personal form of media communication. The use of advertisement achieves many objectives in this endeavor such as building the brand image of the business, and passing the relevant information to the target audience. The downside of this form of communication is the expenses attached to an advertisement, which are usually high. Comparatively material is the use of personal selling which uses personal interactions with the aim of fostering a good relationship with the customers. This method makes a representation of the long-term commitment of the business to its customers and facilitates the use of feedback. However, this method is more expensive compared to the other methods. Paul et al. (1999) provides that sales promotion, on the other hand, use a variety of styles ranging from promotions coupons, discounts and contests. This method attracts customers as well as provides them with purchase-oriented incentives. The barrier to this metho d is that it does not aim at the long term objectives of marketing communications. Public relations support the credibility of the business as it is a more believable form of marketing communication and uses a variety of features in approach such as sponsorships, news stories and features as well as promotions. This approach is relatively inexpensive and achieves many desirable results. Creative strategies The creative strategy employed in the achievement of the objectives of the integrated marketing communications plan required for effective advertising. The creative strategies stem from the marketing strategy of Costa coffee, take into consideration the opinion of the customers, and integrate the component of honesty. The creative strategies should not promise what cannot be delivered and must be formulated on realistic expectations. The creative strategies aim at providing value to the customers and a solution to their problems. The focus of advertising is to show the customers that Costa coffee has a product that is of interest to them and that the product is of a good quality. The communication to the customer revolves around their tastes and preferences. Media strategy The target market segment of the plan will be individuals who are attending college and who have a regular access to the internet. In this regard, the preferred media for the attainment of the objectives of the plan will rely majorly on the internet. The same possess a structure aimed at attracting the initial consumption of Costa coffee and subsequently work to retain these customers while attracting more. Ajasafe et al. (2011) discusses that the availability of internet access to this fraction of the target population through their institutions further supports the preference for the internet. Measurement and brand equity concepts The success of the integrated marketing communications plan will be based on the improvement of sales by Costa coffee. The awareness of the target population shall also form a contributory factor in the assessment of the plans success. The return on marketing investment shall be based on these two factors as well as the attitude of the target audience to brand. The key objective of the plan being to improve on the sales, the change in the sale quantities of business shall be a direct indicator of the plans success. Putting into consideration the fact that the strategies adopted cannot yield immediate results a period of three months should be allowed in order to determine the efficiency of the plan (Malcolm and Wilson 2011). If, at the end of this period, the sales of the business do not increase then the plan should be reevaluated to ensure the set objectives are met. Brand awareness is also a crucial objective of the plan as a good brand wills attract customers to purchase a product. The ultimate goal, therefore, is to improve the brand awareness and ensure a positive attitude by the customers toward these products. Below the line communications This method of communication implies the use of channels that do not involve mass media. These methods focus on both brand building and sales promotions. It allows for engagement with the target audience in a more interactive and personal way. The communication needs are in turn tailored to fit the requirements and the expectations of the audience. Promotion Promotion plays the key role in the marketing plan with an estimate of half of the budget. Promotional activities and provision of discounts on the goods is a highly effective method of marketing as it is engaging to the intended target group. The concept will increase the brand awareness as well as boost sales with the use of practical marketing, which allows consumers to have an emotion; experience with the brand. The discount programs shall be applied to stores located around colleges and areas with a large population of the target group. Gifts and coupons The use of gifts and coupons for customers will improve the sales of the business as well as its brand name by giving the customers incentives to purchase from the store. These concepts give customers a reason to choose the brand over the rest because the customers are rewarded. Public relations This is also noteworthy as the target audiences are made aware of the presence of the brand and the foodstuff available for them. The concept also becomes practical where the audiences are reminded of the presence of the brand in the market. This concept fits the case of Costa coffee as the target audience can be reached both efficiently and effectively. This is true because of the huge concentration of the target audience in the selected areas. Direct and Digital Magazines By using magazines, especially those oriented towards the college students the target audience can be provided information as well as education on the products of Costa coffee. The essence of these advertisements is to drive the audience towards purchasing the advertised products. The target audiences in this case are more responsive to magazines that talk about contemporary issues and technology magazines, as well as educational magazines. This implies, therefore, that in order to reach the population it is imperative to advertise in these magazines. Internet The use of the internet is the most extensive form of communication aimed at achieving the objective of this plan. The reason the internet is the most efficient and practical vehicle for communication is that it has several modes of communication within it ranging from internet advertisements, social media, websites, and blogs. The internet is also comparatively cheaper than the other methods of communication such as promotions. The internet methods are also instant and the information is made available in a timely manner. It is also noteworthy that the target population is in constant touch with the internet world and as such a lo9t of emphasis should be placed on internet communication. The vast array of channels of internet communication also provides massive coverage of the target population. Integration The business brand will play a central role in the integration of various communication methods to be used in the plan. The brand will act as a signature for the business, and whichever method is applied in the communication strategy the contents of the communication must include the business brand of Costa coffee for identification of the business (Chris 2010). JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC PROMOTION GIFTS AND COUPONS PUBLIC RELATIONS MAGAZINES INTERNET Tactical calendar Budget The largest  portion  of the estimated budget is set for promotions  which results to 50% of the estimated budget. The decision to allocate this large percentage to promotion stems from the massive contributions of promotions towards the attainment of the planned objectives. The second budget estimate is set of advertisements and takes a percentage of 15% of the estimated budget (John 2007). The contribution of advertisements to the objective is also substantial, and the cost of putting up advertisements is higher than the other options, therefore, inflating the cost of advertisements. Other estimates in the budgeting process include public relations, which require 15% of the estimated budget. Public relations also provide a good platform in the marketing and communications strategy and, therefore, require a good budget portion. The emphasis on this vehicle culminates from the anticipated impact of this vehicle on the outcome of the integrated marketing communications plan. Gif t, coupons, and the use of the internet will both take an equal allocation of the remaining budget.

Deeper Philosophical Meanings :: essays research papers

One of ancient Greece’s tragic plays in entitled “The Bacchae';, written by Euripides. Many larger and deeper philosophical views are expressed in the play. The plot contains many speeches, and one might think at certain points that they would be the moral. The actual moral, however, is almost impossible to define. Euripides uses a style of writing that is heavy with surreal details that are not present in other Greek tragedies. On page 21, lines 506-7, the comment “How do you live? What are you doing? Who are you? You don’t know!'; helps the reader to comprehend what the play is all about when looked at from a critical point of view.   Ã‚  Ã‚  Ã‚  Ã‚  Dionysus, throughout the play speaks in a term that is almost cynical. His tone is mocking and at times sarcastic. Many times in the play, he refers to himself in the third person to heighten the sense of his power that the characters receive in the play, as well as make himself out to be a messenger of Dionysus, not the god himself. He encourages all to let out their true nature. As a god in ancient Greece, he stood for wine and drunkenness, ecstasy, sexual being, dance, and madness. It is hinted many times throughout the reading that Dionysus has a revenge motive. It is as if he wants to punish the population of Thebes for not taking his true power seriously. When he appeared on Earth, he could have made himself look like an all powerful god, but instead took on the form of a deviant youth and a weakling. He is irrational and one can pick up a sense of his wrath toward the people. Knowing all this, when Dionysus said, “How do live? What are you doing? Who are you? You don’t know!'; it is easier to define the meaning behind the statement.   Ã‚  Ã‚  Ã‚  Ã‚  Dionysus knew all along what his plan was against the people of Thebes. He also knew exactly how everything was going to turn out. It was his plan all along to punish the people for not treating him like the truly powerful god he was. He used Pentheus and a kind of sacrifice, and the women he drove to the mountains as his pawns. He used to women because he knew that the true power in the city lay in the women of the houses, not the men.

The Flea by John Donne and To His Coy Mistress by Andrew Marvell Essay

The Flea by John Donne and To His Coy Mistress by Andrew Marvell "The Flea" by John Donne is written in the 17th century as is "To his coy mistress" by Andrew Marvell. This we can see by the language used which was typical of that period in time "apt to kill me" and "yea" which are taken from the flea. Both poems also speak of virginity being very important, especially before marriage because if a woman had lost her "maidenhead" before, the husband would have the right to leave her without the need for a divorce. Both poems have the same theme of seduction. In "The flea" this is put across in each in three regular stanzas where as "To His Coy Mistress" is written in to sections. This is to convey that each stanza is still about the same subject because they are of similar lengths and writing style. The first stanza of "The Flea" conveys the message of how the flea has taken blood from both of their bodies and has combine it in the body of the flea, and so making them united as one "And in this flea, our two bloods mingled be". Donne's argument is based on this flea throughout the three stanza's and goes on to start his persuasion that the flea has had its pleasure in the form of food, and so why can they not enjoy in a sexual relationship and experience pleasure similar to what the flea has had, but without the trouble of wooing her leading on to marrying her. In the second stanza he then goes on to further push his argument (which at this time seems to be going quite well) that in the flea's "living wall of jet" they have been put together even though her parents have doubts "Though parents grudge" and are almost married (since their bloods have been combined and become one which, in that period of ... ... with her. However the type of love most people would like to feel is that in "Shall I Compare Thee" which displays a staggering amount of compliments for the lady in the poem. Overall these poems are very different in their portrayal of love, but each manage to convey it to the reader exceedingly well through use of structure (such as the dramatic monologue form of "My Last Duchess" that shows his self centeredness and control), language (such as the complementary language used in "Shall I Compare Thee"). Imagery is also used effectively (as in "First Love" when Clare describes himself as "winter" and girls as "flowers" to show that he does not comply with them). The actual content used is also very effective as in "To His Coy Mistress", where the syllogism and the tactics of complements and frightening are used to, what is in my opinion, good effect.

Three Short Pedagogical Pieces by Sidney Fein :: Sidney Fein Literature Writers Essays

Three Short Pedagogical Pieces by Sidney Fein I. Teaching Logic, or Barnabus' Ploy At the last minute Professor Hugo van der Weg decided to return to Holland. Perhaps he was homesick, missed pitched roofs and legalized narcotics, meatballs and rice table. No one told me. Maybe no one knew. Though I was deprived of the pleasure of meeting Professor v. d. w., his decamping was consequential for me. As Distinguished Visiting Professor (my pompous rating) I was obliged to teach only two courses per semester. My department chairman for the year was a decent fellow named William Pitt, like the prime ministers. He was one of those people who have the knack of turning high anxiety into a variety of charm and he telephoned at the end of August to beg me charmingly to take on another class, with no preparation and for no money, one of v. d. w.'s orphans. "It's logic," he declared, as if he had said something that amounted to an argument. "Pardon me?" "The course. It's 210, Logic. Please? Pretty please?" He then proceeded breathlessly, as though convincing me were a matter of speaking a runon sentence as rapidly as possible. "Look, I wouldn't dare to ask but it's a requirement for a lot of our students, though you shouldn't have more than twentyfive all together, so it wouldn't be fair just to cancel it and there's nobody else who can take it on—well, except for Harold Whitson but he's already agreed to do The Flying Dutchman's Rationalism seminar for me so I can't possibly ask him." "No, that wouldn't be fair." I could almost hear him throwing his gaze heavenwards. "What can I do?" Deans have it fairly easy; they can rely on simple bullying. But I think one of the criteria by which department chairmen are selected must be their ability to get people to sigh and say okay. So I sighed and said okay. But—logic? The class really was a requirement, as Pitt said, though in a respect he didn't mention. The Philosophy department, perhaps Pitt himself, had maneuvered things so that PH210, Logic, could be taken to fulfill the undergraduate math requirement. While this clever bit of academic politicking insured a healthy enrollment, lots of FTEs in the lingo of the trade, and looked good on the accounting sheet of the wisdomlovers, it also guaranteed classes filled with the reluctant, resentful, and resigned.

Regression Analysis

REGRESSION ANALYSIS Correlation only indicates the degree and direction of relationship between two variables. It does not, necessarily connote a cause-effect relationship. Even when there are grounds to believe the causal relationship exits, correlation does not tell us which variable is the cause and which, the effect. For example, the demand for a commodity and its price will generally be found to be correlated, but the question whether demand depends on price or vice-versa; will not be answered by correlation. The dictionary meaning of the ‘regression’ is the act of the returning or going back. The term ‘regression’ was first used by Francis Galton in 1877 while studying the relationship between the heights of fathers and sons. â€Å"Regression is the measure of the average relationship between two or more variables in terms of the original units of data. † The line of regression is the line, which gives the best estimate to the values of one variable for any specific values of other variables. For two variables on regression analysis, there are two regression lines. One line as the regression of x on y and other is for regression of y on x. These two regression line show the average relationship between the two variables. The regression line of y on x gives the most probable value of y for given value of x and the regression line of x and y gives the most probable values of x for the given value of y. For perfect correlation, positive or negative i. e. for r=  ±, the two lines coincide i. e. we will find only one straight line. If r=0, i. e. both the variance are independent then the two lines will cut each other at a right angle. In this case the two lines will be  ¦to x and y axis. The Graph is given below:- We restrict our discussion to linear relationships only that is the equations to be considered are 1- y=a+bx – x=a+by In equation first x is called the independent variable and y the dependent variable. Conditional on the x value, the equations gives the variation of y. In other words ,it means that corresponding to each value of x ,there is whole conditional probability distribution of y. Similar discussion holds for the equation second, where y acts as independent variable and x as dependent variable. What purpose does regression line serve? 1- The first object is to estimate the dependent variable from known values of independent variable. This is possible from regression line. – The next objective is to obtain a measure of the error involved in using regression line for estimation. 3- With the help of regression coefficients we can calculate the correlation coefficient. The square of correlation coefficient (r), is called coefficient of determination, measure the degree of association of correlation that exits between two variables. What is the difference between correlation and linear regression? Correlation and linear regression are not the same. Consider these differences: †¢ Correlation quantifies the degree to which two variables are related. Correlation does not find  a best-fit line (that is regression). You simply are computing a correlation coefficient (r) that tells you how much one variable tends to change when the other one does. †¢ With correlation you don't have to think about cause and effect. You simply quantify how well two variables relate to each other. With regression, you do have to think about cause and effect as the regression line is determined as the best way to predict Y from X. †¢ With correlation,  it doesn't matter which of the two variables you call â€Å"X† and which you call â€Å"Y†. You'll get the same correlation coefficient if you swap the two. With linear regression, the decision of which variable you call â€Å"X† and which you call â€Å"Y† matters a lot, as you'll get a different best-fit line if you swap the two. The line that best predicts Y from X is not the same as the line that predicts X from Y. †¢ Correlation is almost always used when you measure both variables. It rarely is appropriate when one variable is something you experimentally manipulate. With linear regression, the X variable is often something you experimental manipulate (time, concentration†¦ and the Y variable is something you measure. Regression analysis is widely used for  prediction  (including  forecasting  of  time-series  data). Use of regression analysis for prediction has substantial overlap with the field of  machine learning. Regression analysis is also used to understand which among the independent variables are related to the dependent variable, and to explore the forms of these relationships. In restricted circumstances, regression analysis can be used to infer  causal relationships  between the independent and dependent variables. A large body of techniques for carrying out regression analysis has been developed. Familiar methods such as  linear regression  and  ordinary least squares  regression are  parametric, in that the regression function is defined in terms of a finite number of unknown  parameters  that are estimated from the  data. Nonparametric regression  refers to techniques that allow the regression function to lie in a specified set of  functions, which may beinfinite-dimensional. The performance of regression analysis methods in practice depends on the form of the data-generating process, and how it relates to the regression approach being used. Since the true form of the data-generating process is not known, regression analysis depends to some extent on making assumptions about this process. These assumptions are sometimes (but not always) testable if a large amount of data is available. Regression models for prediction are often useful even when the assumptions are moderately violated, although they may not perform optimally. However when carrying out  inference  using regression models, especially involving small  effects  or questions of  causality  based on  observational data, regression methods must be used cautiously as they can easily give misleading results. Underlying assumptions Classical assumptions for regression analysis include: ? The sample must be representative of the population for the inference prediction. ? The error is assumed to be a  random variable  with a mean of zero conditional on the explanatory variables. ? The variables are error-free. If this is not so, modeling may be done using  errors-in-variables model  techniques. ? The predictors must be  linearly independent, i. e. it must not be possible to express any predictor as a linear combination of the others. SeeMulticollinearity. The errors are  uncorrelated, that is, the  variance-covariance matrix  of the errors is  diagonal  and each non-zero element is the variance of the error. ? The variance of the error is constant across observations (homoscedasticity). If not,  weighted least squares  or other methods might be used. These are sufficient (but not all necessary) conditions for the least-squares estimator to possess desirable propertie s, in particular, these assumptions imply that the parameter estimates will be  unbiased,  consistent, and  efficient  in the class of linear unbiased estimators. Many of these assumptions may be relaxed in more advanced treatments. Basic Formula of Regression Analysis:- X=a+by (Regression line x on y) Y=a+bx (Regression line y on x) 1st – Regression equation of x on y:- 2nd – Regression equation of y on x:- Regression Coefficient:- Case 1st – when x on y means regression coefficient is ‘bxy’ Case 2nd – when y on x means regression coefficient is ‘byx’ Least Square Estimation:- The main object of constructing statistical relationship is to predict or explain the effects on one dependent variable resulting from changes in one or more explanatory variables. Under the least square criteria, the line of best fit is said to be that which minimizes the sum of the squared residuals between the points of the graph and the points of straight line. The least squares method is the most widely used procedure for developing estimates of the model parameters. The graph of the estimated regression equation for simple linear regression is a straight line approximation to the relationship between y and x. When regression equations obtained directly that is without taking deviation from actual or assumed mean then the two Normal equations are to be solved simultaneously as follows; For Regression Equation of x on y i. e. x=a+by The two Normal Equations are:- For Regression Equation of y on x i. e. y=a+bx The two Normal Equations are:- Remarks:- 1- It may be noted that both the regression coefficient ( x on y means bxy and y on x means byx ) cannot exceed 1. 2- Both the regression coefficient shall either be positive + or negative -. 3- Correlation coefficient (r) will have same sign as that of regression coefficient. Regression Analysis REGRESSION ANALYSIS Correlation only indicates the degree and direction of relationship between two variables. It does not, necessarily connote a cause-effect relationship. Even when there are grounds to believe the causal relationship exits, correlation does not tell us which variable is the cause and which, the effect. For example, the demand for a commodity and its price will generally be found to be correlated, but the question whether demand depends on price or vice-versa; will not be answered by correlation. The dictionary meaning of the ‘regression’ is the act of the returning or going back. The term ‘regression’ was first used by Francis Galton in 1877 while studying the relationship between the heights of fathers and sons. â€Å"Regression is the measure of the average relationship between two or more variables in terms of the original units of data. † The line of regression is the line, which gives the best estimate to the values of one variable for any specific values of other variables. For two variables on regression analysis, there are two regression lines. One line as the regression of x on y and other is for regression of y on x. These two regression line show the average relationship between the two variables. The regression line of y on x gives the most probable value of y for given value of x and the regression line of x and y gives the most probable values of x for the given value of y. For perfect correlation, positive or negative i. e. for r=  ±, the two lines coincide i. e. we will find only one straight line. If r=0, i. e. both the variance are independent then the two lines will cut each other at a right angle. In this case the two lines will be  ¦to x and y axis. The Graph is given below:- We restrict our discussion to linear relationships only that is the equations to be considered are 1- y=a+bx – x=a+by In equation first x is called the independent variable and y the dependent variable. Conditional on the x value, the equations gives the variation of y. In other words ,it means that corresponding to each value of x ,there is whole conditional probability distribution of y. Similar discussion holds for the equation second, where y acts as independent variable and x as dependent variable. What purpose does regression line serve? 1- The first object is to estimate the dependent variable from known values of independent variable. This is possible from regression line. – The next objective is to obtain a measure of the error involved in using regression line for estimation. 3- With the help of regression coefficients we can calculate the correlation coefficient. The square of correlation coefficient (r), is called coefficient of determination, measure the degree of association of correlation that exits between two variables. What is the difference between correlation and linear regression? Correlation and linear regression are not the same. Consider these differences: †¢ Correlation quantifies the degree to which two variables are related. Correlation does not find  a best-fit line (that is regression). You simply are computing a correlation coefficient (r) that tells you how much one variable tends to change when the other one does. †¢ With correlation you don't have to think about cause and effect. You simply quantify how well two variables relate to each other. With regression, you do have to think about cause and effect as the regression line is determined as the best way to predict Y from X. †¢ With correlation,  it doesn't matter which of the two variables you call â€Å"X† and which you call â€Å"Y†. You'll get the same correlation coefficient if you swap the two. With linear regression, the decision of which variable you call â€Å"X† and which you call â€Å"Y† matters a lot, as you'll get a different best-fit line if you swap the two. The line that best predicts Y from X is not the same as the line that predicts X from Y. †¢ Correlation is almost always used when you measure both variables. It rarely is appropriate when one variable is something you experimentally manipulate. With linear regression, the X variable is often something you experimental manipulate (time, concentration†¦ and the Y variable is something you measure. Regression analysis is widely used for  prediction  (including  forecasting  of  time-series  data). Use of regression analysis for prediction has substantial overlap with the field of  machine learning. Regression analysis is also used to understand which among the independent variables are related to the dependent variable, and to explore the forms of these relationships. In restricted circumstances, regression analysis can be used to infer  causal relationships  between the independent and dependent variables. A large body of techniques for carrying out regression analysis has been developed. Familiar methods such as  linear regression  and  ordinary least squares  regression are  parametric, in that the regression function is defined in terms of a finite number of unknown  parameters  that are estimated from the  data. Nonparametric regression  refers to techniques that allow the regression function to lie in a specified set of  functions, which may beinfinite-dimensional. The performance of regression analysis methods in practice depends on the form of the data-generating process, and how it relates to the regression approach being used. Since the true form of the data-generating process is not known, regression analysis depends to some extent on making assumptions about this process. These assumptions are sometimes (but not always) testable if a large amount of data is available. Regression models for prediction are often useful even when the assumptions are moderately violated, although they may not perform optimally. However when carrying out  inference  using regression models, especially involving small  effects  or questions of  causality  based on  observational data, regression methods must be used cautiously as they can easily give misleading results. Underlying assumptions Classical assumptions for regression analysis include: ? The sample must be representative of the population for the inference prediction. ? The error is assumed to be a  random variable  with a mean of zero conditional on the explanatory variables. ? The variables are error-free. If this is not so, modeling may be done using  errors-in-variables model  techniques. ? The predictors must be  linearly independent, i. e. it must not be possible to express any predictor as a linear combination of the others. SeeMulticollinearity. The errors are  uncorrelated, that is, the  variance-covariance matrix  of the errors is  diagonal  and each non-zero element is the variance of the error. ? The variance of the error is constant across observations (homoscedasticity). If not,  weighted least squares  or other methods might be used. These are sufficient (but not all necessary) conditions for the least-squares estimator to possess desirable propertie s, in particular, these assumptions imply that the parameter estimates will be  unbiased,  consistent, and  efficient  in the class of linear unbiased estimators. Many of these assumptions may be relaxed in more advanced treatments. Basic Formula of Regression Analysis:- X=a+by (Regression line x on y) Y=a+bx (Regression line y on x) 1st – Regression equation of x on y:- 2nd – Regression equation of y on x:- Regression Coefficient:- Case 1st – when x on y means regression coefficient is ‘bxy’ Case 2nd – when y on x means regression coefficient is ‘byx’ Least Square Estimation:- The main object of constructing statistical relationship is to predict or explain the effects on one dependent variable resulting from changes in one or more explanatory variables. Under the least square criteria, the line of best fit is said to be that which minimizes the sum of the squared residuals between the points of the graph and the points of straight line. The least squares method is the most widely used procedure for developing estimates of the model parameters. The graph of the estimated regression equation for simple linear regression is a straight line approximation to the relationship between y and x. When regression equations obtained directly that is without taking deviation from actual or assumed mean then the two Normal equations are to be solved simultaneously as follows; For Regression Equation of x on y i. e. x=a+by The two Normal Equations are:- For Regression Equation of y on x i. e. y=a+bx The two Normal Equations are:- Remarks:- 1- It may be noted that both the regression coefficient ( x on y means bxy and y on x means byx ) cannot exceed 1. 2- Both the regression coefficient shall either be positive + or negative -. 3- Correlation coefficient (r) will have same sign as that of regression coefficient.

London Analysis by William Blake

London by William Blake A poem which makes a social or political statement is London by William Blake. Blake’s poem is about the social problems, inequalities and Injustice that arose due to the industrial revolution. In London, William Blake brings to light a city that was overrun by poverty and hardship. Blake discards the glorifying view of London. He believes that London is nothing more than a city suffocated by a harsh economy, where Royalty and the church have allowed morality and goodness to deteriorate so that suffering and poverty are all that exist.Blake wrote the poem in 1792 and it was published in 1794 as part of ‘Songs of Experience’. The collection of poems were written to illustrate the negative effects of life on people and nature. The poems highlighted the dangerous industrial conditions, child labour, prostitution, capitalism and mass poverty which were rife during the industrial revolution. The experience poems were written in contrast to †˜The songs of innocence’ poems which Blake wrote with a more positive tone to convey the goodness of humanity, innocence of childhood, love and nature.Blake lived and worked in the capital, so he was arguably well placed to write accurately about the conditions people who lived there faced. . It wasn’t until after his death in 1827 that his work was given recognition, so his life was blighted by poverty. He felt an affiliation with the proletariat and loathed inequality. Throughout this poem Blake uses a range of different poetic techniques to convey the inequalities and unjust treatment of the poorer classes. This gives the reader a stronger understanding overall.The poem is written in the first person. The structure is broken down into four stanzas and is written in mostly iambic tertrameter (It’s so called tetrameter as each stanza has four feet or lines). The third and fourth stanzas use both iambic and trochaic meter. In the first two line of the first sta nza Blake uses repetition â€Å"I wandered thro’ each charter’d street, Near where the charter’d Thames does flow† This scansion serves to reinforce the theme of the whole poem.The word chartered is used ironically to imply ownership, early capitalism and control of trade. The wealth it’s creating in the upper classes and therefore the class divide and poverty that’s been caused as a by-product. Blake writes of the river being charter’d, thus saying even a river that’s meant to be natural and free flowing is controlled. To compare Blake’s use of the word Chartered. His friend Thomas Paine had stated in his book Rights of Man the year before, â€Å"It is a perversion of terms to say, that a charter gives rights.It operates by a contrary effect that of taking rights away†. Blake goes onto say â€Å"And mark in every face I meet, marks of weakness, marks of woe† The repetition of â€Å"marks† emphasizes the visible signs of sickness, misery and suffering experienced by most. Everyone was on the same boat. The literary conventions in the first stanza set the tone for the political and social oppression and strengthens ones understanding. In the second stanza Blake tells the reader what he can hear on the oppressed streets of London. in every cry of every Man, In every infants cry of fear, In every voice: in every ban, The mind- forg’d manacles I hear† Again the repetition and rhythm of ‘every’ reinforces the anger and oppression, everybody’s affected. Even the infant, born into a life of poverty and oppression feels the suffering. In line three ban could refer to every area or it could be used to describe prohibition. In 1789 shortly before the poem was written the French Revolted and used violence and murder to overthrow the aristocracy and those in power.As a throwback Britain’s government grew nervous and restricted freedom of speech. They were worried the British would revolt due to the social and political inequalities felt by most at the time. The mind-for’d manacles is a metaphor for how impoverished people were and how they had no future to look forward to, no escape. People’s thoughts were shackled, perhaps due to the restriction on freedom of speech. The reader understands through the word ‘I’ in line four of the second stanza that Blake was not a distant observer but he was suffering himself.This further enhances ones understanding. In the third stanza. Blake uses an acrostic anagram on the first letter of every line to spell out the word hear. This is to echo the importance and signiificance of what he heard on the streets in the second stanza. He talks of the chimney sweepers cry, in those days children were used to do this job as their tiny frames were able to fit up the chimneys. It was a dangerous job and often resulted in serious death or injury. â€Å"Every black’ning Church appals, and the hopeless Soldiers sigh, Runs in blood down palace walls†.Blackening was used as a metaphor for the smoke coming from the industrialised chimneys staining the church’s walls or metaphorically tarnishing the church’s reputation. Blake is literally wondering what the church is doing to help the impoverished. He believes the church should be using its force for good however he is disillusioned and sees it as a negative power that’s capitalising on child labour and the means of production. The monarchy is controlling all the wealth and cushioning itself with luxuries. All the while men and families are dying with hunger and through industrialised disease.The monarchy like the church are doing nothing to help mankind so the blood of the oppressed is on their hands and metaphorically running down the palace walls. This particular stanza is prominent as it alerts the reader to the oppressive institutions that stand to perpetuate the injusti ce. In the fourth and final stanza. Blake tells the reader that there’s worse to come by using the word ‘But’ as the first word on the first line. â€Å"But most thro’ midnight streets I hear How the youthful Harlot’s curse Blasts the new- born infants tear And blights with plague the marriage hearse†.This is a metaphor which is used to describe how prostitution and venereal disease were prevalent at this time. The harlot is a young victim. She has been robbed of the chance to love her baby, because the baby is the result of means and capitalism through the prostitute’s trade. The prostitutes curse or venereal disease has infected the aristocratic men she copulates with, thus infecting their wives and ripping marriage apart through death and infection. The metaphor and oxymoron â€Å"marriage hearse† is so haunting.With the word marriage the reader imagines a blossoming union between two lovers but hearse lambasts that notion co mpletely with the reader imagining death and suffering. By attacking the institution of marriage and family. One believes that nobody was immune to this downtrodden capitalist society; even the bourgeoisie! It’s a devastating portrait of a society in which all souls and bodies were trapped, exploited and infected. Throughout this poem Blake has successfully conveyed his anger at the institutions he believed should have been in place to help.He has hammered home the notions of inequality and unjust suffering due to the control and ownership of the means of production by the ruling classes. Through the different poetic techniques and structure of the poem one has an enriched understanding and can truly imagine how hard life was during these times. Reference Paine Thomas, The Rights of Man 1791, published by Dover thrift edition, Feb 2000 Various, The Nation’s favourite Poets, BBC worldwide Limited 1996 http://en. wikipedia. org/wiki/London_(poem) http://anglisztika. ektf . hu/new/content/tudomany/ejes/ejesdokumentumok/2007/Racz_2007. pdf